Daily Minute Master Series
May 16, 2023
by Corey Padveen
News and Updates
Meta Outlines its Evolving AI Ad Targeting Process, Which is Improving Ad Performance
Amid various changes to online data collection, which have restricted how much insight digital platforms can use in ad targeting, Meta has been developing new machine learning based ad targeting models, which are able to deliver more relevant ads to each user, without requiring the same level of personal usage insight.
For the full article click here
How Will Twitter Change Under a New CEO?
So how will Twitter change under a new CEO? And can it change, given that Elon Musk has cut over 80% of Twitter’s staff since he took over in October?
For the full article click here
LinkedIn Adds New Topic Prompts to Help Creators Build Their Presence in the App
As part of its broader roll out of a central location for creator analytics and tools, which is designed to make it easier to manage all aspects of your content in the app, LinkedIn has also now added some new topic and post prompts to help guide creators in building their in-app presence.
For the full article click here
Google Teases Update To Helpful Content System
Google teased a forthcoming update to its helpful content system at I/O. Here’s what we know so far.
For the full article click here
How To Setup A/B Testing Using Microsoft Clarity And GA4 With Examples
Improve your website’s performance and drive more conversions with better A/B testing. Here’s how to set it up using Microsoft Clarity and GA4.
For the full article click here
How To Exclude Internal Traffic In Google Analytics 4
Google Analytics 4 is rolling out in a rush. Here’s your guide to navigate filtering out data you don’t need for better accuracy.
For the full article click here
The Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
[revue_subscribe]