Case study
Alliance for Food and Farming (AFF)
How t2 helped The Alliance for Food and Farming combat misinformation
The Mandate
Combat misinformation related to fruit and vegetable safety
Our Approach
Leverage new media advertising, content, and influencers
Our Results
- Increased brand footprint by 1,800%
- Increased share of conversation to 50%
- Increased campaign site traffic by 300%
Scope of Work
Audience Data Analysis
Audience Segmentation and Persona Development
PR, Marketing and Advertising
Social Media Strategy and Management
Marketing Program Execution
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