Daily Minute Master Series – December 15, 2022

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The Marketing Rundown

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News & Updates

US Lawmakers Call for Full Ban of TikTok Due to Data Tracking Concerns

TikTok is facing yet another legal challenge in the US, with Republican Senator Marco Rubio introducing bipartisan legislation to ban the app from operating in the US, primarily due to concerns around data collection, and TikTok’s linkage to the Chinese Government.

For the full article click here 

Instagram Adds ‘Candid’ BeReal Clone, Other New Engagement Elements for the Holidays 

With the holiday season fast approaching, Meta has announced some new connection tools on Instagram, which are designed to lean into engagement trends, and get people sharing more of their personal interactions in the app.

For the full article click here 

Google Ads Makes It Easy To Switch To Data-Driven Attribution

Google Ads is rolling out a new tool designed to help advertisers feel more confident about switching to data-driven attribution.

For the full article click here 

Is Code-To-Text Ratio A Google Ranking Factor?

Have you considered how the volume of code versus the amount of text on a page can affect your ranking? Find out what the evidence says.

For the full article click here

How To Understand If A PPC Test Is A Failure

Not sure if your PPC campaign is winning or losing? Here’s how to define what success or failure means when you’re testing ads.

For the full article click here

Google Launches Visual Guide To Search Elements

Google launches a visual guide with illustrations and definitions of the most common search results features.

For the full article click here

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