The Marketing Rundown

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News & Updates

Meta Launches Two New Art Projects to Highlight the Creative Opportunities of the Metaverse

Meta’s looking to better highlight the rising creative opportunities of its metaverse push, via two new art installations which will use mixed reality elements in their presentation.

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YouTube Shares the Top Creators, Clips and Ads of 2022

YouTube’s has published its listing of the top trending videos and creators of 2022, which provides an interesting overview of the year that was in online entertainment.

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Twitter Will Start Displaying Tweet Reach Metrics Up-Front on Tweets

It’s been a relatively quiet few days in Elon town, as the new ‘Chief Twit’ re-assesses his next moves at the app, and considers how he can get more people more aligned to the platform, in order to build on growing interest.

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TikTok Announces the Top European TikTok Ads of 2022

TikTok has crowned the first-ever winner of its TikTok Ad Awards for Europe at a gala ceremony in Amsterdam, where TikTok bestowed the moniker of the ‘Greatest ad for TikTok Europe’.

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How To Combine SEO & PPC Keyword Strategies For More Effective ROI

There’s a common challenge that both agencies and clients face when it comes to SEO and PPC departments: cross-functional collaboration. You may think that SEO and PPC would work together by default, but the two often get treated as silos with separate campaigns and strategies. Why does this happen? Because departments or agencies have their own objectives in terms of traffic, sales, or conversions.