Daily Minute Master Series – November 15, 2022

November 15, 2022/by Corey Padveen

The Marketing Rundown

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News & Updates

Twitter Pauses New $8 Checkmark Offering as Musk Warns of Possible Bankruptcy at the App

As expected, Elon’s plan to sell blue checkmarks, which no longer signify verification (as there is no form of ID checking in the updated process), has led to a raft of people impersonating prominent identities and brands in the app.

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Meta Ends its Portal Smart Speaker Device Project

As the impacts of the global economic downturn worsen, Meta has been forced to cut development of its Portal smart display device entirely, as it looks to rationalize its projects.

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Google Analytics 4: Three Metrics You Should Know To Optimize Google Ads

The mandated switch to Google Analytics 4 is coming. Here are three metrics marketers should know to drive impact when optimizing Google Ads.

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Twitter Fires 80% of Contractor Employees With No Formal Notice

Twitter fired approximately 80% of contract employees, giving them no warning or formal notice.

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9 Steps To A Future-Proof Social Media Strategy In A Web3 World

Here’s a step-by-step guide to creating an effective social media strategy to level up your Web 2.0 and prepare for Web3.

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Google’s New Ad Insights Feature & 7 Tips For Competitive Ad Research

No need for third-party tools or a dummy account. You can now do competitive ad text research directly within Google Ads.

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