Daily Minute Master Series – November 4, 2022

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The Marketing Rundown

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News & Updates

Snapchat Announces New Virtual Try-On AR Partnership with Amazon

Snapchat’s adding another string to its in-stream commerce bow, via a new partnership with Amazon which will see thousands of Amazon’s top-selling eyewear models added as Snap Lenses for virtual try-on in the app.

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Monetizing Long-Form Video? Paid DMs? The Latest on Musk’s Twitter Reformation Plans 

After outlining a plan to charge users $8 for verification, which, in Musk’s view, will help to eliminate bots on the platform (because all the real humans will be verified), Musk is now looking at other money-making ventures to claw back some of his $44 billion investment.

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TikTok Should Be Banned, Says US FCC Commissioner

The United States Federal Communications Commission (FCC) proposes banning TikTok, citing national security concerns.

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The State Of SEO: Survey Data To Plan Your Next Year In SEO

Inform your SEO strategy for 2023 with data, insights, and findings from the SEO community. More than 3,600 SEO pros responded.

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Instagram Launches New Ways For Creators To Earn Revenue

Meta is launching new tools that help creators make money on Instagram via audience contributions.

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What Not to Do When Marketing a Web3 Product

Despite being a disruptor to the old order of web apps in principle, Web3 success still relies a lot on traditional marketing. The word about these products needs to get out somehow, and the only way they can get out is through marketing. To an extent, this means that a product lives and dies on the strength of its marketing. It does not matter how innovative or genius a product is: if word about it does not get to the people who need it, it will die in ignominy. Perhaps if the idea behind the product is genius enough, someone else will inevitably pick up the idea and market it better.

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