Services
Optimizing the customer journey and brand experience
t2’s BEACON360 data-driven marketing program is designed to help businesses define their target audience based on consumer behavior and experience rather than a traditionally siloed market segment approach.
The BEACON360 model helps brands understand the customer journey, and provides a blueprint for delivering the optimal customer experience across all online and offline touchpoints. It provides valuable insights into how to identify, target, engage and retain new customers and provide them with an enriched experience.
BEHAVIOR
- Audience and persona profiling
- Customer journey mapping
- Optimal channel identification
- Cross channel optimization
- Data collection and analysis
- Asset performance review
ENGAGEMENT
- Content strategy
- Messaging development
- Engagement strategy
- Target audience outreach
- Feedback review
- Audience perceptions
ALIGNMENT
- Channel integration
- Messaging alignment
- Touchpoint calibration
- Content cohesion
- Asset consistency
- Attribution points
CONTENT
- Brand messaging
- Content strategy
- Creative development
- Sensory consideration
- Incentive determination
- Data gathering opportunities
OPTIMIZATION
- Omnichannel strategy
- Channel optimization
- Analytics review
- Data aggregation
- Churn rate reduction
- Enhancement opportunities
NURTURING
- Outreach and Engagement
- Targeted communications
- ResponsiveBranding
- Proactive reputation management
- Cultivating brand advocates
- Customer experience optimization
Contact us to discuss how BEACON360
can optimize your marketing approach
