The Marketing Rundown

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News & Updates

Meta’s Developing a New AI System That Can Create Visual Interpretations of Text and Sketch Prompts

One of the more interesting AI application developments of late has been Dall-E, an AI-powered tool that enables you to enter in any text input – like ‘horse using social media’ – and it will pump out images based on its understanding of that data.

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Meta Adds New, Exclusive Content Options for Paying Subscribers to Help Creators Build their Audiences

Meta’s looking to improve its monetization and community-building tools for creators, with new subscriber-only features that will better incentivize users to sign-up and support creators via subscriptions.

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Meta May Soon Enable Users to Set Up Various Facebook Profiles Tied Back to a Master Account

For many, Facebook has lost its appeal in recent times. Part of the reason for that is because everyone is on it – including your parents, grandparents, long-lost school friends, etc. With everyone on there, posting about every other thing, it can feel less personal, which may stop you from sharing the things that you might on other apps. But what if you could have various Facebook identities, with separate profiles to interact with different elements of the platform? That’s what Facebook’s experimenting with, with users potentially able to create up to 5 separate profiles all tied back to one master account.

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TikTok Announces New Partnership with NCSolutions on Improved Brand Lift Measurement

TikTok’s looking to help marketers better track response to their in-app campaigns via a new partnership with NCSolutions, which will provide new sales lift measurement based on NCS’s methodology, adding more insight on the path to purchase.

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Google Makes its ‘Ads Creative Studio’ Tool Available to All Businesses

Google has announced that its Ads Creative Studio tool is now available to all businesses, providing a streamlined way to construct new ad content from your existing assets.