Daily Minute Master Series – May 6, 2022

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The Marketing Rundown

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News & Updates

Pinterest Launches New ‘TV Studio’ App as it Looks to Expand on its Live Commerce Offerings

Pinterest continues to evolve its video offerings, this time via the launch of a new, separate ‘Pinterest TV Studio’ app, which is designed to enable live-stream creators to improve their streaming set-ups, with multiple camera capability, improved editing tools and more.

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TikTok Takes First Steps Towards Improved Creator Monetization with ‘Pulse’ Program 

While TikTok is growing at an astronomical rate, and is on track to become the most popular social media platform overall (maybe not in overall users, but in total time spent), a key impediment to its dominance could be its lack of creator revenue opportunities, which is the weak point that both Meta and YouTube are trying to exploit in their efforts to curb the short-form video app’s growth.

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Meta Announces New Business Messaging Tools, Including Improved WhatsApp Ad Creation

Meta has announced some new options to help brands utilize its messaging tools, including improved ad creation on WhatsApp, the merging of WhatApp messages into the Meta Business Suite inbox and quote requests on Instagram.

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What Structured Data to Use and Where to Use it?

Google’s John Mueller answered two questions about structured data. While the first question was specifically about the medical niche, his answer is useful and applicable to websites in any niche. Mueller also explained how to use the Google Developer Help Pages to figure out which structured data is best to use.

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Tips For Top-Performing Brand Awareness Campaigns On Facebook Ads

TOFU campaigns are vital for marketing plans. Learn how Facebook brand awareness campaigns work and how to set them up for optimal results.

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10 Creative Infographics & Why They Work [With Examples]

Infographics are now commonplace in marketing strategies. In fact, 45% of marketers already use this medium, and 38% plan to use it for the first time in 2022. However, despite their numerous benefits – driving higher engagement on social media, for example – infographics are not used as much as they could be in marketing.

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