Daily Minute Master Series – May 5, 2022

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The Marketing Rundown

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Everything you need to know about media, marketing, and digital news from the week all together in one place.

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News & Updates

Snapchat Announces New Ad Partnership with Cameo, Unveils New Snap Originals

As part of its NewFronts presentation, Snap unveiled a new partnership with celebrity video creation platform Cameo, which will enable Snap advertisers to pay Cameo members to create short video ads for their Snap marketing efforts.

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4 Tips For Getting Your Story On The Local News 

Building your brand via local media coverage and news websites can provide substantial benefits for your business – online and off. Google and other search engines place great value on external brand mentions and links by sources they perceive as trustworthy. This PR exposure in news and media outlets active in your local communities offers access to new audiences and fuels your sales growth potential, too.

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Performance Max: 7 PPC Community & Google Team Insights

Google has added many automated tools over the past years including Smart Bidding, Responsive Search Ads, and close variant keywords. Performance Max campaigns are the latest addition to this increasing list of automated PPC tools.

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‘We Do Crazy Stuff’: How Cinemas Are Going Beyond Studio Marketing to Lure Moviegoers Back

Universal’s president of domestic theatrical distribution borrowed the iconic line from “Field of Dreams” during the studios slate presentation at CinemaCon on Wednesday to describe how moviegoers are flocking back to theaters now that there is a steady stream of content available.

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How Coke and Pepsi’s Rivalry Shaped Marketing — And Where It Goes Next

As the most enduring consumer brand rivalry enters a new phase in the metaverse, tall orders around sustainability may demand cooperation over competition.

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From Reporting On War To Marketing Digital Therapy: These Under 30 Listers Are Impacting Marketing And Media Across Europe

These European journalists, entrepreneurs, marketers and designers are pushing the boundaries of what’s possible with storytelling, creativity and business.

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