The Marketing Rundown

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News & Updates

YouTube Answers Common Questions About its Recommendation Algorithms to Help Improve Channel Performance

Looking to get a better understanding of how YouTube’s systems work, and how you can work with them to maximize the performance of your content? YouTube’s Rachel Alves has shared a new video on the Creator Insider channel, which sees Alves, who works on YouTube’s recommendation system, answer some key creator questions about its algorithms highlight clips to viewers, and how you can work with the process to improve your reach and retention.

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Google May Surface More Short-Form Video In Search Results

Google says it’s experimenting with ways to show short-form video in search results more often.

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Are Social Signals A Google Ranking Factor?

Do social signals affect organic search rankings? Google says no. Some correlation studies claim to show otherwise. Let’s clear up the confusion.

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The Top 5 Online Marketing Challenges — and How to Overcome Them

According to Statista, the global online trading market will increase to an estimated $12.16 billion in 2028. This is from a base of around $8.3 billion in 2020. Yet, reaping its benefits is challenging, especially for small- and medium-sized businesses (SMBs) that compete with behemoth-like market players.

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6 Major Changes To Content Marketing In 2022 [Report Recap]

The content marketing landscape of 2022 continues to become more complex, focusing on customer experience and strategy. To navigate this space, your organization must prioritize content strategy and optimization of your content processes.