The Three Marketing Principles That Made Over 3,000 Brands Soar
“I’m reading an outstanding book on marketing, The Hawke Method: The Three Principles of Marketing That Made Over 3,000 Brands Soar, by Erik Huberman. What intrigues me about the book is that Huberman talks from his point of view as an owner of a media company. In other words, he’s metaphorically “in the trenches,” doing what he preaches and teaches in the book for his clients, which include some of the most recognizable brands on the planet.”
How to Bring Authenticity to Your Startup’s Marketing Strategy
According to a study by Stackla, 90% of customers place a premium on authenticity when selecting which companies they like and support. But what exactly is authenticity? How can we show our customers that we’re human and relatable and not just a brand with an agenda?
The Digital Marketing Changes That Will Impact Your Business
Are you in the business world and wondering what technological advancements are in store for the rest of the year? In today’s competitive environment, entrepreneurs and business leaders need to understand current technological trends to grow their businesses and stand out from the crowd. From blockchain to the internet of things, technology is transforming the business world.
4 Reasons To Expand Your Definition Of ‘Marketing’ In 2022
When was the last time you read a marketing textbook? It might not seem like a high priority, given the daily demands of life, work and a raging global pandemic. It is a worthwhile exercise, though.
Marketing and sales leaders often look for granular ways to improve performance. From testing a new platform setting to implementing better tracking technology or restructuring a Google Ads account, we often miss the big-picture ideas that can fundamentally change an organization’s growth trajectory.
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