The Marketing Rundown

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Everything you need to know about media, marketing, and digital news from the week all together in one place.

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News & Updates

TikTok Launches ‘Agency Center’ to Provide New Strategic Guidance for Creators

TikTok continues to develop new ways to help creators develop, with a view to increased monetization, this time via a new program called ‘Agency Center’, which, when activated, will signal to talent agencies that they’re open to additional guidance and support, where available.

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US Attorneys General Launch New Probe into the Dangers of TikTok for Young Users

TikTok will come under regulatory scrutiny in the US once again as part of a new investigation into the impacts that TikTok content can have on the mental health and wellbeing of younger users.

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Meta Announces New Training and Support Resources for Female-Owned Businesses

Meta has announced some new support measures for female-led businesses, which have been disproportionately impacted by the pandemic, as well as new education resources to help female entrepreneurs navigate into the next stage of post-pandemic recovery.

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Marketing Trends in the Post-Pandemic Business Environment

Nowadays, economies have two options: consider the pandemic history and move on, or transform their business processes to become immune to the impacts of such disruptions. In either case, the face of marketing will never be what it was two years ago.

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Exclusive Look at the New Games Marketing Insights Report from Facebook Gaming

As the games advertising ecosystem has become increasingly complex, transformed by privacy-first concerns, marketers and publishers need to understand how the world is changing, what moves players, and how to stay ahead of the curve.