The Marketing Rundown

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Everything you need to know about media, marketing, and digital news from the week all together in one place.

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News & Updates

How Social Platforms Are Responding to the Crisis in Ukraine

Russia’s invasion into Ukraine has caused global angst, putting the military super powers of the world at odds once again, and potentially forcing an intervention that could lead to one of the biggest conflicts in decades. And unlike similar incidents in times past, this battle is playing out in the age of social media, with memes, misinformation campaigns and scams all adding to the growing maelstrom of information, which can confuse, contort and cloud what’s actually happening in the eastern European region.

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Google Ads Updates Destination Requirements Policy

Google Ads is updating its Destination requirements policy in March 2022 to improve clarity for advertisers. The changes being made will not impact the current policies.

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4 Questions That’ll Build a Solid Marketing Foundation

The marketing landscape has shifted dramatically over the last six months. The ongoing pandemic coupled with a struggling economy has only accelerated those changes. Anytime there is a swift change in consumer behavior, marketers must adapt and pivot.

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How Marketing Is Being Reborn In The Digital Age

In 1954, the legendary management guru, Peter Drucker, declared that because the purpose of a firm is to create a customer, marketing was one of only two basic functions of an organization, along with innovation. For more than half a century after that, marketing had to travel a long, hard, marginal road.

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LinkedIn Publishes New ‘Recharge Your Marketing’ Digital Magazine to Inspire Your 2022 Approach

As marketers look for new ways to reinvigorate their approaches heading into the new year, amid the ever-shifting environment of the ongoing pandemic, LinkedIn has published a new, 48-page digital magazine which provides a range of insights and tips into key trends, which could help to shape your approach.