Daily Minute Master Series – February 8, 2022

/by

The Marketing Rundown

Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date

Everything you need to know about media, marketing, and digital news from the week all together in one place.

[revue_subscribe]

News & Updates

Meta Publishes New Guide to Key Sustainability and Societal Considerations for Shoppers

Meta has published a new guide which looks at five key trends in consumer behavior relating to sustainability and social development, which could help to guide your marketing approach.

For the full article click here 

Meta Adds ‘Personal Boundary’ Zones in VR to Limit Harassing Behavior 

It’s disappointing, but one thing that you can always be certain of with any socially-aligned technology is that some people are going to use it to harass and abuse others, in any way that they can. Most recently, that’s come up in virtual reality, with various incidents of women being attacked in Meta’s evolving VR world, in exceedingly concerning ways.

For the full article click here 

Facebook Shifts Focus To Short-Form Video After Stock Plunge

Following the greatest single-day stock drop in recorded history, Facebook CEO Mark Zuckerberg intends to shift the company’s focus to growing short-form video. Zuckerberg communicated this plan to Facebook employees during a company-wide virtual meeting. The stock price of Facebook’s parent company, Meta Platforms Inc, dropped by over 200 billion dollars this past week after reporting major losses in a quarterly earnings report.

For the full article click here 

Famous Marketing Professor Calls Facebook’s Metaverse a “Flaming Bag of S**t”

Turns out at least one major marketing expert agrees with what the plebeian public already knows — Mark Zuckerberg may not be able to pull off this Metaverse thing. On a new new episode of Vox’s Pivot podcast with Kara Swisher, renowned NYU marketing professor Scott Galloway laid the cards on the table. While he gave Zuckerberg credit for being a “visionary” who’s doing the right things to try and pivot a sinking ship — aka Meta-formerly-known-as-Facebook, which is now losing active users for the first time ever — but he’s not convinced that its Metaverse is headed in the right direction.

For the full article click here

5 Email Marketing Habits to Leave Behind

Email is set to have yet another mammoth year: in 2022, the number of emails sent and received every day is expected to surpass 333 billion, a Radicati Group study shows. Not taking advantage yet of this highly popular communication channel? It’s not too late: You can find a good email service provider and start growing your list today. Whether you begin with a simple newsletter or jump right into broader direct email marketing, you can boost your ROI by $42 for every $1 you spend, according to the Data & Marketing Association.

For the full article click here

10 Essential Priorities For Your Retail SEO Strategy

Ecommerce is expected to reach almost 35% of sales among big-box retailers worldwide by 2023, rising from 23% in 2019, according to Edge Retail Insight. This growth is expected to continue, with ecommerce taking a nearly 40% share of sales by 2025. This comes amid strong online growth and stable or declining physical store sales worldwide.

For the full article click here

t2Marketing International

Let’s connect

Marketing Rundown

Our curated weekly rundown with everything you need to know about media, marketing and digital news.

[revue_subscribe]

Insights

Our blog is full of important news and information for you.

Books, white papers and more

Members of t2 are keynote speakers at international digital marketing conferences, content contributors.

Specialized Expertise

t2 can grow your business across integrated verticals. Contact us for help with website development and technical needs, growing your ecommerce or Amazon business, and Web3 projects.

Daily Minute Master Series – February 7, 2022Daily Minute Master Series – February 9, 2022