Daily Minute Master Series – January 21, 2022

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The Marketing Rundown

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Everything you need to know about media, marketing, and digital news from the week all together in one place.

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News & Updates

Instagram Launches Live Test of Fan Subscriptions, Providing More Monetization Options for Creators

Instagram has launched an initial test of its new Subscriptions option for Instagram creators, which will provide another monetization avenue for platform stars, ideally providing more incentive for them to keep posting their content to IG, instead of being lured to TikTok or YouTube instead.

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Good SEO vs Great SEO: Experts Share 6 Key Differences 

Good SEO begets good results – but in competitive SERPs, you need to go further. See how experts define great SEO.

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4 Ways To Find The Best Instagram Influencers For Your Business

For another year, Instagram remains the top social media platform for influencer marketing. In the most recent State of Influencer Marketing by Linqia, 93% of marketers agree that Instagram is the best social channel for influencer marketing. In addition to using the main Instagram newsfeed to reach their target audiences via influencers, 73% are using Instagram Stories and 37% are using Instagram Reels.

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Performance: The Marketing ‘P’ That Matters To The C-Suite

There isn’t a marketer among us who doesn’t remember the four P’s of marketing — product, price, place and promotion. And yet if we stopped to recollect and recount the work we are proudest of executing in the past year — that map to each of the P’s — many of us would be stumped about all of them except for promotion. We have honed the art and science of promotion. But this mastery, in many cases, seems to have come at a price — we have lost sight of the three other P’s that various different functions in our organizations have now either partly or entirely claimed.

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LinkedIn Adds 3 New & Free Marketing Courses

LinkedIn is rolling out three new courses to its on-demand learning center which is full of free resources for marketers.

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Google and Marketing Industry Predictably Hostile to Proposed Surveillance Advertising Ban

The Banning Surveillance Advertising Act (BSAA), was introduced in the House of Representatives on Tuesday by Reps. Anna Eshoo (D-Calif.), Jan Schakowsky (D-Ill.) and Sen. Cory Booker (D-N.J.). The bill would no longer allow advertisers to target ads to consumers based on personal information. Two exceptions would be broad, location-based targeting and contextual ads.

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