Daily Minute Master Series – January 11, 2022

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The Marketing Rundown

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News & Updates

Social Media Fuels Division and Angst – But Solving the Underlying Issues at Play is Hugely Complex

Despite various studies, and counter studies, largely funded by the networks themselves, social media remains a hugely problematic vehicle for divisive messaging and harmful movements.

For the full article click here 

Facebook Launches New ‘Privacy Center’ to Facilitate More Control Over Privacy and Data-Sharing Options 

Meta is looking to provide more transparency over how it utilizes Facebook user data, and what you can do to control such, via a new ‘Privacy Center’ tool, which will provide a comprehensive overview of its various usage tracking aspects.

For the full article click here 

3 Email Marketing Trends to Help You Kickstart 2022

Email has become the preferred way for people to stay informed about the brands and products they care about. However, the email marketers who enjoy the most success are the ones who adapt to the times.

For the full article click here 

How Event Engagement Scoring Supports Marketing and Sales Teams

Events, both in-person and virtual, are full of data points. Attendees are registering, attending keynote sessions, asking questions, sending messages, networking, visiting booths, talking to staff, and more. But often times, event organizer and marketers struggle to capture and activate all of that event data.

For the full article click here

How To Change Your YouTube Channel Name

YouTube channels can now have a name change without it impacting the associated Google account. See how it works step-by-step.

For the full article click here

Does Google Use Analytics and Chrome Data for Ranking?

Google’s John Mueller answered whether Google uses Google Analytics data (like bounce rate and time on site) as well as whether Google uses Chrome browser data for ranking purposes. His answers couldn’t be clearer or direct.

For the full article click here

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