The Marketing Rundown

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Everything you need to know about media, marketing, and digital news from the week all together in one place.

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News & Updates

LinkedIn Launches Initial Test of Audio Rooms, Announces New Formats for Live Events

With the pandemic still disrupting live events, and forcing businesses and industry groups to seek alternative means of networking and community connection, LinkedIn has seen a big rise in live events hosted on its platform, with the creation Live Events in the app increasing by 150%, year-over-year.

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6 Important Lessons Learned In Building An In-House SEO Team

Need to expand your SEO team? These 6 tactics will help you unlock headcount and lead a more effective SEO program.

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3 Ways Covid-19 Has Changed the Marketing World

It’s been written countless times already, but the pandemic has changed virtually every industry, and has had a uniquely fierce impact on the marketing landscape. In today’s digital and 24/7 media world, as it adapts to a seemingly ever-changing “new normal,” marketers must be quicker than ever to pivot at a moment’s notice: Attention and time are currencies that have become priceless commodities.

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Local SEO: New Google Local & Google Maps Features That Boost Marketing [Podcast]

The 2022 key to local business success: Be the first to use Google’s newest marketing features in your area. Get more traffic in your door, get your business noticed faster, and outrank your competition.

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Key Holidays and Celebrations of Note for 2022 [Infographic]

Whether it’s International Podcast Day, Hamburger Day, or Eat an Extra Dessert Day (yes, this is a real thing) – these days, there seems to be a celebratory date for everything, and these events can also be valuable prompts for your social media marketing efforts, and aligning your messaging with thematic elements to gain additional traction and traffic.

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