The Marketing Rundown

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Everything you need to know about media, marketing, and digital news from the week all together in one place.

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News & Updates

Meta Launches New Legal Effort Against Phishing Scammers Who had Been Operating Over 30k Fake Pages

Meta has launched its latest legal effort to stamp out scammers seeking to dupe people via its platforms, with a new federal lawsuit in California against a group that had been conducting phishing attacks designed to trick users into sharing their login credentials via fake login pages for Facebook, Messenger, Instagram and WhatsApp.

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A Marketing Agency Model That Actually Benefits the Client

Profitable ecommerce growth is harder than ever before. And forget about finding the right agency to help you achieve that profitable growth.

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Heinz, Activision Help Gamers Take a Snack Break

Kraft Heinz condiment brand Heinz is teaming with one of the biggest gaming franchises — Activision’s Call of Duty — to identify hidden spots in the Caldera map for the new Warzone Pacific release that gamers can use to enjoy a snack break while playing, according to details emailed to Marketing Dive.

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Marketing Analytics Firm 605 Plans Alternative to Nielsen Measurement

Count marketing analytics firm 605 among the number of firms that hope to fill in some of the gaps in measuring video audiences as more companies press for alternatives to the current standard, Nielsen.

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Google’s John Mueller on Brand Mentions

Google’s John Mueller was asked if “brand mentions” helped with SEO and rankings. John Mueller explained, in detail, how brand mentions are not anything used at Google.

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