Daily Minute Master Series – November 3, 2021

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The Marketing Rundown

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News & Updates

Facebook’s ‘Meta’ Name Change Has Also Sparked the Beginning of its New Effort to Win Back the Youth

Can Facebook win back younger users, and re-establish itself as the connective platform of choice moving forward? It’s no secret that Facebook has lost ground to TikTok and Snapchat among younger audiences, which trends have indicated for some time, and which was officially confirmed as part of the recent Facebook Files data leaks.

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Google Shares Tips For Optimizing Job Postings 

Google says businesses are missing opportunities when it comes to optimizing job postings, and offers tips for how to improve them. As we head further into the hottest hiring season on record, targeting qualified applicants can help you find the right person for the job while sifting through fewer CVs. How can you do that?

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Should We Buy Instagram Followers And Likes?

Do you want to grow your Instagram account? Some users buy Instagram followers and likes. But what are the risks and is it worth the potential payoff?

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Does Comprehensive Content Build Trust?

Google’s John Mueller, in an Office-hours hangout, answered a question about the best content for building trust. Mueller encouraged the person asking the question to stop worrying about building trust with Google and offered advice on how to create the best kind of content.

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WordPress Takes Steps to Achieve Performance Lead

The new WordPress Performance Team, which includes contributors from Google and Yoast, is meeting to plan the next steps for coordinating efforts for improving WordPress performance. 

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Facebook Launches Marketing Analytics Certificate Program

Facebook is adding to its library of certificate programs with the launch of the six-course Marketing Analytics Professional Certification. Offered in conjunction with Coursera, the program teaches the skills necessary for success in the field of marketing analytics. According to the US Bureau of Labor Statistics, the demand for marketing analysts is projected to grow by 96,000 job openings each year.

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