Daily Minute Master Series – October 4, 2021

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The Marketing Rundown

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News & Updates

Google Publishes Best Practices Guide for Ecommerce

Google added a new section of their developer pages focused on best practices for ecommerce websites. The new pages are aimed at developers but are equally useful to any ecommerce site publisher that sells products online.

For the full white paper click here

Forbes Ranks World’s Most Influential CMOs, Featuring Preeminent Chief Marketing Officers Who Are Challenging The Status Quo To Create Lasting Impact 

Chief Marketing Officers at the world’s largest technology, entertainment and fitness companies are among the executives that dominate Forbes’ 2021 ranking of The World’s Most Influential CMOs. Developed with research partner Sprinklr and data from LinkedIn, the ninth-annual World’s Most Influential CMOs list for 2021 provides a comprehensive look at the top 50 marketing leaders who are challenging the status quo, creating a lasting impact within business and culture, and disrupting their respective industries.

For the full article click here 

Facebook Calls on Independent Oversight Board to Rule on ‘Cross Check’ System for Celebrities

The Wall Street Journal’s ‘Facebook Files’ report, which details various leaked insights from inside Facebook HQ, has certainly sparked a whole new range of concerns for The Social Network. Among the various issues outlined in the multi-part investigation was the notion that Facebook holds celebrities and high profile users to a different standard, with a separate moderation team double-checking their posts and updates, and potentially leaving them up when they would have been removed if they were from everyday people.

For the full article click here 

Marketing Isn’t Dark Magic — But Marketers Can Use Data To Influence The Future

Marketing tends to get a bad rap at many organizations. What other department can so easily gobble up tens to hundreds of thousands of dollars each month with the promise that these dollars will somehow turn into revenue at some point in the future?

For the full article click here

YouTube Publishes New ‘Shorts Report’ to Highlight Key Content Trends and Tips [Infographic]

YouTube has published its latest Shorts Report, which highlights all the key trends that the platform’s seeing in its TikTok-like short-form video feed – which, according to YouTube, is already generating 6.5 billion daily views.

For the full article click here

Nine Effective Email Marketing Strategies That Aren’t Just About ‘Selling’

Email marketing can be extremely effective for advertising products, whether through sale announcements or updates highlighting new items. But this marketing channel can also be leveraged in a number of other ways to connect with customers on a more direct and personal level, ultimately leading to more purchases.

For the full article click here

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