Daily Minute Master Series – September 10, 2021

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The Marketing Rundown

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News & Updates

What Brands Need to Know About Social Commerce vs. E-Commerce

Even as TikTok builds out its shopping features, many retailers still prefer doing business on their own sites.

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How the Major eCommerce Website Platforms Align with Google’s Core Web Vitals Update [Infographic] 

Back in June, Google released its ‘Core Web Vitals’ search algorithm update, which factors in a range of new experience elements relating to page load times, responsiveness and visual stability, all of which can now have a direct impact on your search rankings.

For the full article click here 

Twitter Officially Launches Test of Full-Width Images and Videos on iOS

After testing it out internally over the past couple of months, Twitter has now launched a live test of its new, full-width visual display for tweets in-stream, which will see tweeted images, GIFs and videos take up more of the tweet view, and remove the rounded corners of the current display.

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12 Benefits of Influencer Marketing that Every Brand Should Know [Infographic]

As platforms become more creative, establishing whole new ecosystems and new artistic movements of their own, it also becomes harder for brands to tap into the next big thing, and showcase their products and services in busy social feeds.

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New Verification Guidelines For Facebook And Instagram Accounts

In the post published on their Facebook for Creators page, they go into more detail about what verification is, how to get verified, and more. These ‘improvements’ are for both Facebook and Instagram account holders.

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How to Calculate the ROI of Influencer Marketing Campaigns

Influencer marketing is big business. But how do you know whether your campaigns are delivering results? Like all forms of digital, influencer marketing must be measurable and have a demonstrable ROI to work as a viable marketing tactic. Some influencer marketing gurus challenge the very idea of measuring ROI as antiquated, similar to asking the ROI of having telephones in the office.

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Daily Minute Master Series – September 9, 2021Daily Minute Master Series – September 13, 2021