Daily Minute Master Series – September 2, 2021

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The Marketing Rundown

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News & Updates

Facebook Announces New Experiment to Reduce the Reach of Divisive Political Content in User Feeds

Facebook has announced a new experiment which will see it de-emphasize political posts and updates about current events in user feeds, in response to ongoing user feedback. Facebook will also limit the amount of political content that people see in their News Feeds, which could have a transformative impact on broader engagement – both on and off the platform itself.

For the full white paper click here

How to Check for Plagiarism: 10 Copyscape Alternatives 

Plagiarism is a serious problem in the online world. Learn about the top 10 alternatives to Copyscape and how to find the right tool for you.

For the full article click here 

7 Winning Content Writing Tips for 2021 (+ Guide)

Just about anyone can write content. But writing content that resonates with your audience and has an impact on your bottom line? That’s a much harder task. The good news is that you can create engaging articles, emails, landing pages, and copy that will achieve business goals and deliver on its promise to your readers at the same time.

For the full article click here 

Understanding Search Intent For Better Marketing

At its heart, marketing is the practice of connecting people or businesses with products and services they need and want. Being able to understand your customers’ needs is critical to providing the right solution. But how do you know what your customers need? In the digital age, we focus on search intent, or user intent, to answer this question. Understanding not only what your customers are seeking, but also why, can help you refine your marketing efforts to reach the right audience and help you make better use of your resources.

For the full article click here

TikTok’s New Creator Marketplace API Lets Influencer Marketing Companies Tap into First-Party Data

TikTok is making it easier for brands and agencies to work with the influencers using its service. The company is rolling out a new “TikTok Creator Marketplace API,” which allows marketing companies to integrate more directly with TikTok’s Creator Marketplace, the video app’s in-house influencer marketing platform.

For the full article click here

How Allbirds Will Step Up Marketing Ahead of Going Public

Allbirds is all in on marketing. The sustainable footwear brand filed paperwork for its initial public offering with the Securities and Exchange Commission today that mentions marketing more than 130 times.

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