Daily Minute Master Series – August 9, 2021

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The Marketing Rundown

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News & Updates

Twitter Launches Updates ‘Agency Playbook’ to Guide Marketers on Tweet Ads Best Practices

Twitter has published an updated version of its Agency Playbook, which provides a detailed overview of how to create effective Twitter ad campaigns, including new usage insights, revised ad specs, case studies, examples and more. Twitter launched the first version of its Agency Playbook back in 2019, with this new iteration incorporating the latest Twitter features and stats, to provide further insight into evolving user behaviors. You can download the 41-page playbook (with email sign-up) here, but in this post, we’ll take a look at some of the key elements.

For the full white paper click here

Facebook Video Tips: 15 Ideas for More Engagement

People are constantly bombarded with messages from several channels on a daily basis, via Facebook, TikTok, Instagram, email, texts, online ads, and much more. It can be quite the challenge to grab someone’s attention and keep it, even briefly, in this day and age. Creating a message that captivates people is critical. The most crucial factor when it comes to creating engaging Facebook videos is exactly that: engage the user. And you have just seconds to do it.

For the full article click here 

Five B2B Marketing Predictions For Business Owners

In the past year and a half, we have seen unprecedented changes in the B2B world. Both the Covid-19 pandemic and a dramatic shift in buyer demographics have changed best practices for B2B marketing, leaving many business owners unsure of how to move forward.

For the full article click here 

So Many Marketing Tools: Why We Should Be Integrating People, Processes And Technology

Like most marketers, we are after the elusive Customer360. We’ve spent huge chunks of our budget trying to attain this, only to find out that the 360 was, well … more like 250 degrees than 360. What suffers isn’t just our campaigns and budgets, but also the customer experience. Our aim is to develop better insights to deliver more value to customers — beginning with understanding the customer data and assessing how quickly and thoroughly we can access, analyze and use that data. So why is it so difficult to do this in today’s world when we have over  available?

For the full article click here

8 Awesome WordPress Plugins That’ll Make Your Site Mobile-Friendly

The explosion of technology in the 21st century ushered in an era where the mobile phone handles multiple tasks and holds countless information, images, and documents. This great revolution led to a massive shift from desktop dependence to mobile use in accessing data, online shopping, and acquiring services. According to Statista, over half of the web traffic now comes from mobile devices, and the numbers are bound to rise. What this means is that if you don’t focus on your website – and specifically on improving the user experience and making it mobile-friendly – you will lose business.

For the full article click here

The Future Of Marketing Is Lean For Businesses Big And Small

Much of the lean movement is based on the understanding that as organizations mature, the things that make them more competitive (more resources, better talent and more sophisticated processes) are the very things that now slow them down. Continuous improvement is the only way to sustainable, competitive advantage focused on the future. , a Silicon Valley entrepreneur, is credited with creating the lean movement that Eric Ries popularized in his book, . Many place earlier credit for lean squarely with the Toyota company under the tutelage of Dr. W. Edwards Deming.

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