Daily Minute Master Series – August 5, 2021

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The Marketing Rundown

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Everything you need to know about media, marketing, and digital news from the week all together in one place.

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News & Updates

TikTok Announces New Partnership with Publicis Groupe to Facilitate Expanded Access to its Commerce Tools

TikTok continues to seek opportunities to expand on its business potential, this time through a new, global partnership with Publicis Groupe, which will give Publicis clients first-up access to TikTok’s evolving commerce tools, while also providing TikTok with more insights on how to help brands maximize its platform.

For the full white paper click here

5 Social Media Strategies You Can Use to Boost Your SEO

Social media can positively impact your website’s SEO performance and boost your Google search rank. Yet too many marketers still silo SEO and social media marketing versus seeing them together as one holistic ecosystem. Social media marketing can and should be a valuable ally to SEO. Let’s take a look at five ways social media can benefit SEO and why the two should be working together. You’ll learn social media strategies to maximize the impact it has on your organic search efforts.

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YouTube Launches Payments of Up to $10k Per Month for Top Performing Shorts Video Clips

In a move inspired by the success of Snapchat’s ‘Spotlight‘ creator payment program, YouTube has today announced the launch of its new Shorts Fund, which will see the app pay out up to $10k per month to individual creators based on Shorts performance.

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How Well Do You Know Your Customers?

Nearly two-thirds of consumers (65%) are overwhelmed by the communications they receive from brands, according to the new “Audience of One” report released by visual experience platform Movable Ink. The stakes are higher for brands to personalize their messaging (without being too creepy), and also to make sure the information they use accurate. For instance, one in four consumers unsubscribed from emails when the brand addressed the message to the wrong person.

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Instagram Adds New Examples of Top Brand Creative to its Professional Dashboard Element

Instagram is looking to help brands improve their posting approach by highlighting top examples of both organic and promoted posts from other businesses in the app, which may help to spark creative thinking and consideration. The new element has been added to Instagram’s Professional Dashboard, which it launched back in January, and is accessible within the app to those who have Business and Creator accounts.

For the full article click here

30 Social Media Metrics That Matter Throughout the Customer Journey

If you’re searching for a list of social media metrics that matter, you’re not alone. Some social media marketers believe there are three to four that they should turn into key performance indicators (KPIs). However, while the most common social metrics include engagement, brand awareness, assisted conversions, and sales lift, there are at least 30 you may want to track depending on your marketing strategy.

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