Daily Minute Master Series – July 15, 2021

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The Marketing Rundown

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News & Updates

Google Announces New Integration with GoDaddy Web Stores to Expand eCommerce Opportunities

As part of its ongoing effort to expand its eCommerce offerings, and align with the rising interest online shopping, Google has today announced a new partnership with GoDaddy, which will enable GoDaddy online web store managers to integrate their product listings across Google’s surfaces, at no additional cost.

For the full white paper click here

14 Facebook Remarketing Strategies to Test

Facebook offers so many ways to reach prospects in unique and cost-effective ways, not the least of which is remarketing! The great thing about Facebook remarketing is that it is so incredibly versatile. Nearly any company can find a way to re-engage their prospects through remarketing, even if they don’t view Facebook as their personas’ primary watering hole. There are some great ways to narrow focus and the inventory is often inexpensive. Not to mention, Facebook’s bidding algorithms arguably rival some of the best in the PPC landscape.

For the full article click here 

Instagram Tests New ‘Re-Share’ Sticker for Stories to Encourage More Thoughtful Feed Post Sharing

Instagram is launching a new test of a ‘Re-Share’ sticker for Instagram Stories, which will enable people to re-share feed posts that they’ve recently viewed in the app via a new, dedicated sharing format, as opposed to simply re-pasting the entire feed post into a Stories frame.

For the full article click here 

Instagram Adds New Safety Check-Up Tool Amid Rising Reports of Suspicious Activity and Hacking

With hacking incidents on the rise, Instagram is rolling out a new Security Checkup alert in the app, which aims to help users keep their Instagram accounts secure by prompting them to update their profile info and settings.

For the full article click here

Facebook Adds New Tools for Groups, Including ‘Expert’ Badges and Automatic Invites for Page Fans

Facebook has announced some new additions for groups, including recognized community experts, new ways to attract members based on their expertise, and auto-invites for engaged followers of associated Pages. The main new addition is a new ‘Group Expert’ designation, which provides another way to highlight top contributors in your groups.

For the full article click here

How Email Marketing Will Adapt To A Change In Privacy Settings

If you’re in the email marketing industry, you have almost certainly heard about Apple’s announcement regarding a variety of new features designed to help users of various iOS devices control how certain apps access and leverage their data, including the Apple Mail app. Specifically, the new email feature — The Mail Privacy Protection — will launch later in 2021 and will block the ability of email senders from using tracking pixels to collect information about the user. This is accomplished by having the system actually download and store all of the images (including that tracking pixel) on a remote server and then making it available to the user if and when they open the email. But, this insulates the email recipient from sending any of their data back to the sender.

For the full article click here

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