The Marketing Rundown

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Everything you need to know about media, marketing, and digital news from the week all together in one place.

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News & Updates

Snapchat Shares New Research into How AR Campaigns are Driving Conversion

As AR tools continue to evolve, and move towards the next stage of consumer adoption and usage, they’re also opening up new options for consumer/brand connection, and facilitating advanced, virtual product experiences that can help drive conversion, in totally new ways.

For the full white paper click here

TikTok Adds New ‘Shoutouts’ Option to Enable Users to Pay for Personalized Video Messages from Stars

As competition rises for top creators, TikTok is working hard to provide more revenue-generation options, in order to keep its top stars from drifting off to other, more lucrative opportunities.

For the full article click here

Snapchat Creators Report Frustration with Spotlight Payments as Spotlight Usage Soars

As every social platform looks to latch onto the success of TikTok, by bringing their own, replica TikTok-like functions into their apps, it has seemed that Snapchat may well be on a winner with its ‘Spotlight‘ option, which enables Snap users to post short video clips which are then displayed in a vertically scrollable feed in a separate tab in the app.

For the full article click here

YouTube Tests New Channel Guidelines to Provide More Comment Management Options

YouTube continues to experiment with more ways to help reduce abusive comments, and lessen the pressure on creators, with a new test of Channel Guidelines, which will enable Channel managers to set rules around the types of comments people can post beneath their clips.

For the full article click here

Google Search Quality: Hacking the Most Problematic Spam

A member of Google’s Search Quality team, Duy Nguyen, was interviewed on Google’s Search Off the Record podcast where he described the most problematic kind of spam facing the Internet today.

For the full article click here