Daily Minute Master Series – July 5, 2021

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The Marketing Rundown

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News & Updates

Seven Of The Best Ways To Encourage Peer-To-Peer Marketing

Referrals from happy customers are a big key to growth for most companies, which is why so many brands offer their customers incentives to refer friends and family. Given the emphasis on influencer culture today, when anyone can become an internet celebrity whose word carries a lot of weight with their fans, highly produced commercial ads may not be as persuasive as the opinions of happy customers giving your business wholehearted referrals.

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10 Steps to Planning a Local SEO Strategy for Your Business

With 90% of consumers searching for local businesses online, local SEO is an essential marketing tool for businesses looking to attract potential customers. Whether you have a physical location or an online business that serves a specific location, you need a strategy for targeting localized searches and users in your area. This is how you rank higher in Google search, outshine your competitors, and attract even more customers.

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How Social Media Helps SEO [Final Answer]

Most businesses know the importance of being active on different social media platforms. However, some might think of social media as an independent entity rather than something that impacts the rest of their digital marketing efforts. Social media provides many great benefits on its own but also aids other areas of your digital marketing efforts – including SEO. Understanding the relationship between social media and SEO can be a little tricky, though.

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Eight Smart Social Media Moves To Ramp Up Your Company’s Success

While social media is a popular way for people to connect with friends and share entertainment, it’s also a great way for businesses to market their products and services. But for businesses that haven’t yet cracked the code on going viral, building a solid social media presence can seem like an unreachable goal. 

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Enterprise SEO: 17 Reasons Why It May Be Underperforming

Enterprise-level websites often have hundreds to thousands of landing pages. With so much content for Google to crawl, index, and rank, an enterprise SEO plan can be easily derailed. Add in the multiple stakeholders that are involved in strategizing, executing, and communicating an enterprise SEO plan, and figuring out what went wrong can be a huge process. But it doesn’t have to be. Although each enterprise website has unique business goals, the fundamentals of enterprise SEO are the same.

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YouTube’s 5 Tips to Help Smaller Channels Grow

YouTube shares five pieces of advice aimed at smaller channels looking to build an audience and channels just getting started for the first time. The tips are presented by Rachel Alves, YouTube Product Manager, and are informed by what she’s seen in her past four years of working for the company. Part of her job at YouTube is to understand why some channels are able to grow and sustain an audience, while other channels’ audiences decline over time. Alves says she’s analyzed thousands of videos during her time with YouTube. These are the top five things she’s learned about growing a channel.

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