Daily Minute Master Series – July 2, 2021

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The Marketing Rundown

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Everything you need to know about media, marketing, and digital news from the week all together in one place.

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News & Updates

Email Marketing Tactics that Convert Subscribers into Customers

Email has the highest return on investment of any other marketing channel. On average, email earns you $40 for every $1 spent. And the best part is that email is an owned channel, which means you can reach your subscriber directly instead of relying on social media algorithms to surface your content.

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Three Keys To Building A Data-First Marketing Team

Marketers have always had a difficult relationship with data, and it’s not surprising. They need to decipher. That means they’re responsible for understanding why consumers buy what they buy and do the things they do. They’re tasked with deducing what people think or even how they feel. Yes, good marketers in your organization should speak to those conversations confidently and advise you on how to influence behavior based on the answers.

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Google Tests Seller Ratings in Organic Search

Google is merging paid and organic search features in a test that shows businesses’ seller ratings in regular search snippets. This was first reported by Brodie Clark who credits Brian Freiesleben with the discovery. As part of the test, star ratings are shown in SERPs based on the website’s rating in Google Merchant Center. Seller ratings are a feature of Google’s paid ads, which makes its crossover into organic search something SEOs should be aware of.

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LinkedIn Publishes New Digital Magazine of Business Growth Tips

LinkedIn has published a new ‘Return to Growth’ digital magazine, which provides a range of insights, tips and interviews with experts to help inspire brands in revising and improving their post-COVID-19 strategies.

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Why Sales Reigns Over Marketing Analytics

Not all data are equally important. In recent years, the notion of data-driven analytics has caused an inflated sense that all data are important and significant. However, this is not the case. Click-throughs reported on Hubspot can be useful to see what is tracking, salient and piques the interest of prospects. Similarly, Google Analytics offers insight into page views, time spent on a page or downloaded content. The truth is the only data that really matters is sales data. More leads and more interest levels are never as significant as sales agreements.

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20 Essential Skills for Digital Marketers

Many people come into the digital marketing industry with the soft skills they need to do a great job. These skills can make it easier for them to learn the hard skills necessary to perform their job duties.

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