Daily Minute Master Series – June 15, 2021

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The Marketing Rundown

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Everything you need to know about media, marketing, and digital news from the week all together in one place.

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News & Updates

Are We Entering a New Phase for Social Media Regulation?

The US Government made a range of significant announcements last week which could end up having major impacts on how social media platforms operate, including potential limitations and restrictions on what digital platforms can do in regards to buying other platforms, operating their ad businesses, utilizing user data and more.

For the full white paper click here

Instagram Chief on What TikTok Does Better

Instagram Chief Adam Mosseri shares his views on what TikTok is currently doing better for creators and everyday users. This is discussed as part of a Creator Week Q&A that tackles a number of different topics relevant to content creators. Mosseri answers questions about engagement and reach, monetization, the perils of fake followers, when Reels is launching in other countries, and more.

For the full article click here 

5 Online Advertising Platforms to Try Instead of Google Ads

These top alternatives to Google Ads can help diversify your digital marketing platforms and supercharge your marketing strategy.

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Content Marketing for Startups: How to Succeed Even Early On

The barrier to entry for content marketing is low, making it faster and more cost-effective than ever before for startups to implement this proven effective marketing strategy. But here is the thing – the bar is higher than ever before. A short blog post without multimedia is not going to do the trick anymore. The expectations of your prospects and customers are rising. In many categories, we are seeing a winner-takes-all environment where high-quality content pieces win the vast majority of eyes—and clicks. In fact, a study by Ahrefs showed that 90.63% of all content gets zero traffic at all from Google.

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5 Simple Rules to Boost Your Visual Marketing ROI

Visual marketing is one of the most important components of content marketing and digital marketing generally. Several studies have shown that people respond much better to images, videos and other visual content than they do to just text. Including those elements in marketing campaigns has increased the engagement and conversion rates exponentially for several brands.

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Is Influencer Marketing Really Going to Die in the Next Few Years?

“Influencer Marketing Will Die in 2023!” they made headlines earlier this year. Some worried and others celebrating the end of a trend, which, although it has brought consumers closer to brands, has also made certain lifestyles see unattainable. However, no publication really explained what the possible decline of an industry with millions of followers around the world is happening.

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