Daily Minute Master Series – June 4, 2021

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The Marketing Rundown

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News & Updates

Twitter Continues Work on its New Spaces Tab, Adds Editing Options for Scheduled Spaces

As Clubhouse downloads continue to slow, Twitter continues to add new elements to boost the use of its own audio Spaces option, which will soon include a new, dedicated Spaces tab in the middle of the bottom function bar to improve Spaces discovery.

For the full white paper click here

WordPress SEO Without an SEO Plugin

Do you need an SEO plugin for your WordPress website? Learn about SEO plugins, how to choose one, and whether you need one at all.

For the full article click here 

Google Broad Core Algorithm Update Rolling Out June 2, 2021

Google is releasing a broad core algorithm update today on June 2, 2021. This will be followed by another core update in July. Google originally intended to pack more into today’s update, but couldn’t get everything ready in time. That’s the reason for releasing two core updates one month after another. It’s exceedingly rare for Google to roll out separate updates so close together. However, the company says most sites are unlikely to notice the impact of either of them.

For the full article click here 

Amazon Advertising: New Features & Opportunities for Brands

The pandemic accelerated ecommerce growth to Mach-10 speeds. As we finally emerge from a year like no other, we find ourselves in a new world where ecommerce reigns supreme. Congratulations to all of you out there with stock in Amazon! But what does it all mean to us digital marketers? Can we loosen our seat belts a little bit now as we return to a new normal? The short answer is, no. The pace at which ecommerce sped up has had a knock-on effect across the entire industry, especially Amazon, which has expanded its advertising offerings greatly to keep up with its growth.

For the full article click here

Tip-Top TikTok Tips for Game Marketing

We’ve now seen measurable and significant game interest/wishlist boosts on a whole bunch of video game-centric TikToks. (These are far better boosts than you might see on ‘mainstay’ platforms such as Twitter, leading us to believe we should all pay far more attention there.) We thought it was time to investigate more, and after featuring a success story from Unpacking, we reached out to Jenny Windom, who made the viral Unpacking TikTok (246,000 likes!) as a fan/creator.

For the full article click here

Three Common Marketing Communication Mistakes — And How To Fix Them

Over the past year, we’ve all been inundated with messages. Stores were at limited capacity or completely closed, employees shifted to remote work and virtual school took over, so our inboxes and social media became our primary avenues for communication. No longer are we catching up at the water cooler, but instead via email or messaging apps, and it’s noisy in there. Businesses grasping to keep revenue flowing found their marketing efforts buried deep under the urgent messages of “don’t forget your 8 a.m. meeting” and “your child’s virtual class meet is starting now”— oops, is he still in his pajamas?

For the full article click here

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Daily Minute Master Series – June 3, 2021Daily Minute Master Series – June 7, 2021