Daily Minute Master Series – June 2, 2021

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The Marketing Rundown

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Everything you need to know about media, marketing, and digital news from the week all together in one place.

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News & Updates

Twitter Pauses Public Requests for Profile Verification, Just a Week After Re-Launch

Last week, Twitter announced that it was re-opening public requests for profile verification, which have been on pause since 2017 due to confusion around the process, and what, exactly, its coveted blue checkmark on profiles represents. But now, due to a massive influx of requests, Twitter says that it needs to put public verification requests on hold once again, in order to clear the backlog.

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Microsoft Announces June Updates & Feature Rollouts

Many new PPC features & updates are scheduled to roll out in June. Here’s what you need to know to ensure your accounts are up to speed.

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Outranking Your Digital Rivals Through Effective Competitive Research

More than 40% of professionals claim that competitive research is critical to their success and more than half say they have at least two employees dedicated to competitive research. Nowadays, you simply can’t afford to blindly dive into a competitive niche and expect to get good results.

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How Content Marketing Agencies Have Changed In 2021

Content marketing as an industry is continuously evolving. Many people think it’s all reactive, primarily to the pressures exerted by Google as the company in control of 90% of search traffic, but that’s not entirely true. Much of the industry’s evolution to perform better, improve services and push growth for clients comes from internal pressures.

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Old School Marketing Strategies to Bring Back

These days, there is so much focus on digital marketing that it seems that brands forget about just how effective old-school marketing strategies can be. While social media marketing, SEO, content marketing and influencer marketing can all be highly effective and are worthwhile, there are a few more traditional strategies that you should not overlook and you might be surprised at just how effective they still are.

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Inside The Sonos Marketing Strategy

At the wireless speaker firm Sonos, three people share what is traditionally the role of a single CMO. There’s a VP of brand, a VP of product marketing and a VP of marketing.

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