Daily Minute Master Series – June 1, 2021

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The Marketing Rundown

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Everything you need to know about media, marketing, and digital news from the week all together in one place.

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News & Updates

Twitter’s Coming ‘Twitter Blue’ Subscription Offering is Slowly Taking Shape

While Twitter recently re-opened public applications for profile verification, most users likely won’t meet the updated criteria, and won’t be able to get that coveted blue tick by their user name. But there may soon be another way to highlight your Twitter superiority, albeit via paid means.

For the full white paper click here

A Real Approach to Measuring Multistage Marketing

The Estée Lauder Companies’ Doug Jensen on how the company is accurately measuring marketing across the consumer decision journey.

For the full article click here 

Marketing’s Existential Crisis

CEOs don’t trust CMOs. That was true a decade ago, and it’s still true today. In fact, according to Mastercard CMO Raja Rajamannar, marketers today face an existential crisis. He notes that many companies, even major consumer brands like Hershey’s and Kraft, have actually eliminated the chief marketing officer position.

For the full article click here 

Marketing Lessons We Can Learn From Brands During The Pandemic

The past year or so has wreaked havoc with many brands’ marketing strategies, causing them to rethink how to stay relevant and connected to their customers. This time has been particularly challenging for brands that deliver their services in person or rely on in-person contact, such as brick-and-mortar retailers, restaurants and travel-related services. Rather than sitting and waiting until lockdown orders were lifted, smart brands figured out how to stay relevant.

For the full article click here

Key Takeaways From the Google Marketing Livestream

At the Google Marketing Livestream, Google announced new features & rollouts of existing tools for advertisers. Here are the key takeaways!

For the full article click here

TikTok Publishes New Marketing Guide for SMBs

As part of its broader ‘Small Business Month’ initiative, through which it’s sought to highlight the benefits of the platform for SMBs, and promote smaller operators in the app, TikTok has published a new, 60-page guide on how SMBs can make best use of its tools, including a range of explainers, tips, overviews and case studies to provide perspective and guidance for those looking to map out a more effective TikTok strategy.

For the full article click here

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