Daily Minute Master Series – May 7, 2021

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The Marketing Rundown

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News & Updates

Facebook’s Oversight Board Upholds Decision to Ban Trump, But Calls for Clearer Guidance Moving Forward

The Board decided to uphold Facebook’s original ruling – though as noted, it also called on Facebook to set clearer rules around such moving forward, while noting that Facebook cannot arbitrarily apply indefinite suspensions.

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9 Journalism Tactics That Work for SEO Content Writing

Engagement is a top priority in journalism. The same can be said for SEO. Use these 9 proven journalism tactics to improve your SEO content.

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Content Marketing Tips for SaaS to Increase Acquisition and Retention

Software-as-a-Service (SaaS) needs content marketing to attract and convert customers. Here’s how to use it for acquisition & retention.

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A Guide to How AI Can Help Brands with Influencer Marketing

Despite the influencer marketing industry really taking off, it still takes time and effort to make influencer marketing work for brands. Search engines often favour content that’s ranked high in SEO, so how can your brand get up there for people to see? AI could help you to make sure that your brand is front and center of the results page.

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15 B2B Technology Marketing Trends To Watch In 2021

As technological innovations continue to transform the B2B marketing landscape, it’s crucial for communications teams to keep up with industry trends to remain competitive. Of course, with new technologies and ways of leveraging them always emerging, professionals may not be sure where to focus their energies.

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Breaking Down Myths About Marketing To Older Consumers

Much of what we read about older consumers casts an image of people who are past their prime and set in their ways. For marketers, the group is often thought to have limited appeal as a result of being brand loyal in many product categories as well as being technologically limited. However, if one digs a little deeper, the reality is that older consumers are often unwisely stereotyped, leading to the group being underserved in many product categories.

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