Daily Minute Master Series – May 5, 2021

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The Marketing Rundown

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News & Updates

Twitter Launches New Campaign in Support of Press Freedom to Support Local Journalists

This is interesting. Twitter has today launched a new campaign in support of local journalists as part of World Press Freedom Day, which includes full-page ads in various newspapers promoting Twitter lists of journalists to follow, as well as new education programs and funding to support open press coverage.

For the full white paper click here

Twitter Opens Audio Spaces to All Users with Over 600 Followers, Announces New Spaces Features

The next phase of the audio social push is here, with Twitter announcing that its Clubhouse-like Spaces feature is now being made available to all users, on both iOS and Android, with over 600 followers.

For the full article click here 

3 Ways SEO User Intent Can Drive Higher Lead Quality

Driving organic traffic to your site but not seeing enough conversions? Learn how user intent can help you drive more qualified leads.

For the full article click here 

Microsoft Rolls Out Customer Match, Updates to Match Types, New Text Ad Formats & More

Microsoft announced another round of feature rollouts for advertisers, including changes to match types, ad formats, product rollouts and more. These updates follow two rounds of big announcements in early April and late April.  Here’s what advertisers need to know.

For the full article click here

The Future Of Digital Marketing Agencies In A Post-Covid World

It seems like a simple equation: more people spending more time online, plus businesses eager to boost their online presence as a result, equals a promising post-Covid world for digital marketing agencies.

For the full article click here

Remaking Marketing: Centering The Business Itself In Purpose For Long-Term Success

When family ties led to moves to two new cities, colleagues Anne St. Peter and Douglas Bell decided to seize the opportunity to build a new marketing consulting enterprise with what they call an “inside-out approach.” In establishing Global Prairie in 2008, they built an employee-owned firm designed to help clients identify their purpose and engage their stakeholders around it.

For the full article click here

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