Daily Minute Master Series – March 3, 2021

March 3, 2021/by Corey Padveen

The Marketing Rundown

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News & Updates

New t2 White Paper: Understanding and Planning for a New Generation of Player

Las Vegas – and the casino industry as a whole – is a continuously evolving phenomenon. It has survived and thrived thanks in no small part to its ability to adapt. Now, as the world of gaming sits on the precipice of another major shift, there is a need to adapt once more to the changing demographics of players. This white paper outlines how these demographics have evolved, and what casinos can do to not only appeal to their preferences but improve the casino-going experience as a whole for an entirely new generation of players.

For the full white paper click here

TikTok Launches New TikTok for Business Profile to Share Key Tips and Insights

Looking to add TikTok into your digital marketing mix? This could help – this week, TikTok has launched a new TikTok for Business profile in the app, through which it will share platform marketing tips, usage insights and preview upcoming events to help advertisers make the most of the platform.

For the full article click here

Facebook Announces New Features for International Women’s Day, Including Multi-Participant IG Live Streams

Facebook has announced a range of new features to coincide with Women’s History Month and International Women’s Day (3/8), with the biggest being the launch of multi-participant Instagram Live rooms, which the company has been testing for the last few months.

For the full article click here

12 of the Best Tools to Monitor Your Online Reputation

Your online reputation is one of the strongest measures of your success as a business. Online life is real life; your online reputation is everything. This means that keeping up with, and monitoring, your online presence is a highly important part of your digital marketing strategy. It’s crucial that you find out about (and deal with) problems before they become a major issue, and that you can provide timely feedback. Monitoring what people say about you online will help you maintain a good reputation.

For the full article click here

Why Guest Blogging Is the Worst Link Building Strategy

Guest blogging has been used for ages to build links. But truth be told, it’s the worst link-building strategy you could come up with.

For the full article click here

The Importance Of Influencer Marketing In The ‘New Normal’ Digital Sphere

There’s a saying that “there are decades where nothing happens, and there are weeks where decades happen.” 2020 was the latter. As both brands and consumers adjust to this “new normal” and become ever more confident online, 2021 will take no prisoners in the digital sphere. The 2020 global lockdowns were an overdue catalyst for the advertising world and merely reinforced pre-existing consumer preferences for online commerce. As we begin to look at emerging from the pandemic, we see that media plans that have worked for decades have now expired, and it’s vital to stay ahead of the digital changes anticipated in 2021 to avoid being left behind.

For the full article click here

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