Social Media

Twitter Acquires Podcast Listening App Breaker to Expand its Audio Focus

Twitter’s certainly putting its faith into audio connection. After launching the first wave of testing for its new, Clubhouse-style audio ‘Spaces’ feature last month, the company has today announced that it’s acquired podcast listening app Breaker, which it will use to build out Spaces and enhance the experience.

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Facebook Expands Engagement Alerts for Groups, Adds New Alert Options

After launching an initial test of its Engagement Alerts for groups last May, Facebook is now expanding the option to more group admins, while also adding some new elements to help group managers stay on top of relevant discussions and engagement. Engagement Alerts let admins know ‘when posts or comments in your group are getting a big response’, and can be switched on within your group settings.

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LinkedIn Shares New Usage Insights for Your 2021 Planning [Infographic]

Like all social platforms, LinkedIn saw increased usage in 2020, with video content, in particular, gaining momentum, and driving more conversations in the app. And while the focus of LinkedIn has long been B2B, it’s also gaining ground in other areas, which could provide more opportunity for brand outreach and connection in the months ahead.

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Marketing

Should You Disavow Links That Are Stealing Important Rankings With Syndicated Content?

What should you do when another site is outranking your site for your own content? Learn whether you should use the disavow tool and why.

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WordPress Powers 39.5% of All Websites

WordPress is now powering 39.5% of all websites in 2021, up from powering 35% of sites in 2020. Counting only sites that use a content management system (CMS), WordPress has a market share of 64.1%. A significant number of websites (38.3%) use no content management system at all. This data is provided by W3Techs which tracks usage statistics of web technologies, including content management systems (CMS), operating systems, web hosting providers, top level domains, and more.

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2021 Resolutions: 5 Tips for Your Google Ads Campaigns

What if your 2021 resolution was to stop wasting your budget on AdWords and start improving the profitability of your campaigns? Google tends to add more automation and complexity in their ad products. While it can help day-to-day campaign management, it comes at the price of readability and control over your campaigns. As a marketer, you need to maintain control over your campaigns and strategies. Google’s optimizations are not always in your best interest, nor do they know the context of your brand. One solution could be to use a campaign optimization tool like SEISO. It helps you to get insights on your campaigns while remaining in charge of the final decision.

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