Social Media

What the FTC’s Call for Facebook’s Break-Up Means for the Tech Sector

Facebook is facing antitrust lawsuits from the Federal Trade Commission (FTC) and 46 states alleging that the company employed anticompetitive, illegal practices to acquire or eliminate its rivals.

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Twitter Acquires Multi-Participant Streaming App Squad, Which Enables Screen-Sharing Within Chats

This could be interesing. Twitter has officially acquired multi-participant video chat app Squad, which could pave the way for new video streaming features in the app.

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Periscope Down? New Finding Suggests the Twitter-Owned Live-Streaming App is Headed for Retirement

In news that’s both unsurprising, yet sad in a nostalgic sense, it seems that Twitter may be looking to put its separate live-streaming app Periscope out to pasture, with a line of code indicating that a ‘shut down’ of the platform may be imminent. The finding comes from reverse engineering expert Jane Manchun Wong who noticed this indicator when cross-checking the latest version of the Twitter app code.

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Marketing

4 of the Worst Content Campaigns in History (And Lessons to Learn From Them)

Publishing the wrong content can send your brand spiraling (think hate messages and millions of $$ lost). Here are 4 content campaigns not to emulate.

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How to Automate Title Tag Optimization Using Deep Learning

A quick SEO win for most sites is to include the top ranking keyword in the title tags that are missing them. Think about it for a minute. If a page is already ranking for a keyword and if that keyword is not present in its title, then that page could rank higher if we were to add that term in a natural way.

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2021 Outlook for Digital Marketing Agencies: The Future is Bright

No one was quite prepared for what 2020 had in store — including digital marketing agencies. When business shutdowns occurred in the spring, 66% of marketing agencies said they experienced a decrease in overall revenue. CallRail’s call data report showed a similar trend, with call volume in the advertising and marketing industry falling by 29% from pre-COVID levels. While 2021 still holds some economic uncertainty, digital marketing leaders indicate that their agencies have been remarkably resilient, according to CallRail’s fall survey of 167 global marketing leaders who use its services. The findings show that most agencies will finish 2020 with higher annual revenues than in 2019.

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