Daily Minute Master Series – December 11, 2020

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Social Media

FTC Launches Lawsuit Against Facebook Over Antitrust Activity

The Federal Trade Commission has launched new legal action against Facebook, which alleges that the company is “illegally maintaining its personal social networking monopoly through a years-long course of anticompetitive conduct”. The suit specifically focuses on Facebook’s acquisitions of Instagram and WhatsApp, and calls for a divestment of the two apps, which would break-up Facebook into separate parts.

For the full article click here 

YouTube Will Now Remove Videos Alleging Voter Fraud in the 2020 US Election

No matter how you look at it, YouTube, along with Facebook, has become a key source of news and information for many people, with users coming to the platform to get the latest information from sources and channels that they trust. That puts both platforms in a difficult position in terms of maintaining free speech, while reducing the spread of harmful misinformation. And both platforms have faced very public challenges with such – but leading into the 2020 US election, and throughout COVID-19, Facebook and YouTube have taken tougher stances on misleading reports, which has had some impact in reducing false narratives and ensuring people are better informed about the latest events.

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TikTok was the Most Downloaded App in 2020, According to New Data from App Annie

In what will come as little surprise, TikTok was the most downloaded app of 2020, according to the latest App Annie download charts for 2020, which look at comparative, year-on-year performance for apps on both iOS and Android.

For the full article click here 

Marketing

5 PPC Strategies to Try for Your B2B Business in 2021

It’s easy to get stuck in a routine with your B2B PPC program. You monitor your paid search campaigns and optimize them. And they seem to be working well. So why change anything? In short, the reason is that you don’t know what you might be missing.

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10 Top-Trending Videos of 2020 That Demonstrate Longer Is Stronger

These 10 videos made it to the top this 2020. Get insights on video length and strategies to help you make better content.

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Ecommerce & Mcommerce: How to Prepare for the Holidays

Congratulations on making it through another record-breaking Black Friday and Cyber Monday. These eye-opening numbers illustrate just how busy online retailers were from November 27-30:

  • Shopify’s data shows that sales increased 76% on its platform during the Black Friday to Cyber Monday (BFCM) stretch in 2020 compared to 2019.
  • Amazon posted a 60% increase in sales on its marketplace.
  • Adobe estimates that $9 billion was spent online in the U.S. on Black Friday alone.

Yet as retailers will know from experience, the BFCM period has blurred into one long, festive shopping extravaganza.

For the full article click here

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Daily Minute Master Series – December 10, 2020Daily Minute Master Series – December 14, 2020