Social Media

Social Shorts: Facebook Attribution Change on Hold, Instagram Gets More Shoppable, Turns 10

In response to advertiser feedback, Facebook will not move forward with a test to remove the default 28-day attribution window for advertisers. Gil David of Run DMG shared the news on LinkedIn, commenting “Facebook demonstrates that they do actually listen to advertisers.” He cited the company’s decision not to mandate campaign budget optimization (CBO) as a previous example.

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Facebook Provides Tips on Maximizing Closed Captions in Video Content

Over the past couple of months, Facebook has been publishing a series of weekly video interviews with internal experts on various aspects of its video tools, covering Creator Studio, Live Producer, broadcasting tools and more. The videos touch on all the key elements of each function, while they also provide some valuable pointers as to how to make the most of Facebook’s video tools, including what they were designed for and how they work. This week’s interview looks at closed captions, and how to ensure the best, most accurate captions for your video content.

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Facebook Announces Full Ban on Holocaust Denial Content

Back in 2018, Facebook CEO Mark Zuckerberg sparked both concern and controversy when he noted in an interview that Facebook would not ban Holocaust deniers from the platform.

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Marketing

Google Assistant Can Search Within Apps on Android

Google Assistant on Android is receiving an update which allows it to open and search within Android apps using voice commands. This is a significant change to how Google Assistant can be used going forward. Previously, Google Assistant could only interact with other Google apps, as well as the Android operating system itself. Assistant could be used to open third-party apps, but that was the extent of its capabilities. Now, Google Assistant can be used to search within any app installed on an Android phone.

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When to Use Nofollow on Links & When Not To

Nofollow was introduced back in 2005 and came about as a reaction to blog spam comments. Believe it or not, SEO professionals used to try and manipulate Google’s PageRank on their sites just as they try to manipulate… well, everything. Nofollow basically tells Google (or any other search engine that supports this attribute) to not vouch for the target link. Whereas it was previously used in the page-level meta tag (<meta name=”robots” content=”nofollow” />), it’s much more common to see it used on a per-link basis now.

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Twilio’s Acquisition of Segment Will Support Collection of Digital Data

In news which broke on Friday and is now confirmed, communication APIs vendor Twilio has entered into an agreement to acquire Segment for $3.2 billion in an all stock deal. Segment is a customer data infrastructure vendor, although it does describe itself as a CDP. Twilio is a cloud-based provider of developer tools which allow phone and messaging channels to be embedded in apps. Uber and Lyft, for example, have both used Twilio to build communications channels within their apps. Last year, Twilio completed the acquisition of SendGrid, which provided similar technology for emails.

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