Social Media

LinkedIn Continues to Add More Quick Creation Option in the Post Composer

Over the past few months, you may have noticed LinkedIn’s post composer quick links growing, with more options to help guide what you post about on the platform.

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Facebook Publishes New Report on the Impacts of the COVID-19 Lockdowns on SMBs

Facebook has published a new report which looks at the impact of COVID-19, and the global lockdowns to limit its spread, on SMBs in various regions. The report incorporates responses from more than 30,000 small business owners across 50 countries, and highlights the key concerns and challenges they face as each seeks to maintain operations. The insight provided is important for virtually every organization, as the flow-on effects will relate to spending in almost all aspects, and will have far-reaching economic effects. You can download the full, 49-page report at this link, but here’s a look at some of the key notes and charts. First off, Facebook notes that the job crisis is ongoing, and likely to carry on for some time, even after the pandemic.

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YouTube Adds Data on Other Videos Your Viewers Have Watched and New Audience Retention Metrics

Last week, YouTube previewed a coming addition to YouTube Studio which will provide creators with a listing of other videos that their viewers have watched on the platform, not created by them, adding a new level of context to their audience research efforts.

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Marketing

Over 25% of People Click the First Google Search Result

The first organic result in Google Search has an average click-through rate of 28.5%, according to a newly published study. Sistrix analyzed over 80 million keywords and billions of search results to understand how users engage with SERPs. Average CTR falls sharply after position one, the study finds, with the second and third positions having a 15% and 11% click-through rate respectively. Unsurprisingly, the tenth position in Google has an abysmal 2.5% click-through rate.

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Do We Have the Math to Truly Decode Google’s Algorithms?

This article shows how SEO studies that claim how to decode Google and other search engine algorithms are based on poor data and bad science.

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Agile Estimation Techniques Help Marketers Manage Workload

“After working with many teams in both software and marketing there’s a fundamental difference I’ve observed – most marketers don’t estimate their work. I’ve also noticed that marketers are more deadline-driven and over-stretched compared to their software counterparts. While estimating work can feel like an upfront drag, I’ve seen it drastically improve project completion predictability and workload that a team can take on. This is one area where marketers can learn a lot from software teams.”

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