Social Media

Less Than a Third of Consumers Aware of Facebook Ads Boycott, Gen Z Most Engaged

There are now nearly 1,000 advertisers that have formally signed on to the Stop Hate for Profit Facebook ads boycott. The organizations behind the campaign have lobbied brands to promote the boycott and its objectives, but there has been limited effort to build public awareness and support.

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Facebook’s Civil Rights Audit Raises Significant Concerns with the Platform’s Political Policy Approach

Back in 2018, Facebook commissioned a civil rights audit of its platforms, in order to “strengthen and advance civil rights on our service” and improve its overall policy approach. At that time, Facebook was seeking to address, in particular, concerns that its ad targeting tools could be used for discriminatory purpose, including voter suppression and racial exclusion, both of which had been highlighted by independent investigations. Back in 2018, Facebook had no idea that such an effort would become a critical focus two years later – and now, in the midst of the Facebook ads boycott, lead by a coalition of civil rights groups in response to the platform’s inaction to address hate speech, the final report of Facebook’s civil rights audit has been released. And it is not overly favorable with respect to Facebook’s approach.

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Twitter’s Working on a New Subscription Service, Which Could Provide New Options for Prominent Users

Speculation is running wild that Twitter could be working on a new subscription-based offering for some users, after the company posted a new job listing which noted work on a team called “Gryphon”, which is focused on “building a subscription platform, one that can be reused by other teams in the future.”

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Marketing

Google Creates a New Way to Drive Traffic Via Image Search

Google is adding more context to photos in image search results, which presents site owners with a new opportunity to earn traffic. Launching this week, a new feature in Google Images surfaces quick facts about what’s being shown in photos. Information about people, places or things related to the image is pulled from Google’s Knowledge Graph and displayed underneath photos when they’re clicked on.

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5 Useful Google Search Console Features You Might Not Know About

Within Google Search Console, hidden gems abound. But, there are five special hidden gems that will help make your SEO life easier. Most webmasters are familiar with Google Search Console. It is a toolbox created by Google to help uncover technical issues. If you are considering buying another analytics tool, explore GSC first. You may not need another tool at all if the issues on your site are restricted to those found in GSC. It is not the most intuitive. While many features of the old version of the tool have failed to be added to the new version (the robots.txt tester, and crawl stats, among others), it is still useful. Not quite as useful as it could be, but still good.

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How to Advance Black Leaders in Martech

The systemic racism faced by Black people in the United States has been in the news cycle consistently for the past two months, but what barriers does that throw up in the world of marketing technology? There are many barriers, and unfortunately they cannot be solved by a new application or a cool new digital platform. “Employer investment with Black employees is a popular topic right now, but in our industry it is the long-term issues that also need to be addressed,” said Peter Beasley, president of Blacks in Technology, a tech-focused community and media organization dedicated to increasing representation in the industry. “Are Black employees staying long-term? Are they moving up in the organization? Or are they quitting in frustration, or leaving to start their own business? Those are the questions that need to be asked.” For Terry Morris, national president of Black Data Processing Associates (BDPA), a nonprofit organization of professionals in the computer science and IT industries, he also wants the focus to be on results and not talking points or corporate presentations. “The jury is still out on the results,” said Morris. “I am pleased the topic is still timely and the energy is still there. Black people have a lot of interest in the technology industry and we need the resources to match.”

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