Social Media

Snapchat Announces Action Bar, Voice Activated Lenses, News Updates and More at Partner Summit

Snapchat has announced a range of coming features at its 2020 Snap Partner Summit, including advances in AR, new place listings in Snap Map, original programming, an action bar… Basically Snap has announced a heap of stuff. Here’s an overview of all the key details. First off, Snapchat’s bringing a range of new AR features to its app in order to tap into the rising popularity of its digital experience tools.

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Facebook Search Results Now Include Wikipedia Knowledge Panels

Facebook appears to be testing the addition of Wikipedia knowledge panels in search results, according to reports from multiple users. Based on the screenshots shared on Twitter, this feature is reminiscent of Google’s integration with Wikipedia.

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YouTube Announces $100 Million Fund to Amplify the Voices of Black Creators and Artists

YouTube CEO Susan Wojcicki has this week published her latest platform performance update, addressing a range of issues, but most notably, focusing on YouTube’s response to the #BlackLivesMatter movement. As explained by Wojcicki:

We have always been proud that we are a platform that celebrates a broad and diverse set of voices, and we have implemented many policies and product features to protect our communities. But we recognize we need to do more, in particular with the Black community.

Addressing this, YouTube will launch a new, multi-year $100 million fund dedicated to amplifying and developing the voices of Black creators and artists and their stories. This comes in addition to the $1 million that YouTube has also pledged to support organizations seeking to address injustice.

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Marketing

Cumulative Layout Shift – Overview of 2021 Google Ranking Factor

Cumulative Layout Shift (CLS) is a Google metric that measures a user experience event. This metric is said to become a ranking factor in 2021. That means it’s important to understand what CLS is and how to optimize for it.

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Intel Loses Veteran Chip Designer Jim Keller

Intel announced that veteran chip designer Jim Keller has resigned from the company effective immediately due to personal reasons. Keller is the rare chip architect who has been involved in several of the most groundbreaking chip designs of modern electronics, leading teams that revolutionized chip performance at companies such as Apple and Advanced Micro Devices. He joined Intel’s Silicon Engineering Group as a senior vice president in 2018 in an attempt to help turn around Intel’s lagging designs.

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Text Messaging is the Most Effective Marketing Channel Most Retail Brands Aren’t Using

Average email open rates for retail marketers are just over 18%, but more than 90% of text messages are opened by recipients – typically within minutes. Even as messaging is gaining in popularity as a marketing channel, it’s still woefully underutilized by the majority of retail marketers.

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