Social Media

Zuckerberg Says Facebook Will Review its Policies Around State Use of Force and Voter Suppression

Despite rising criticism over Facebook’s inaction over recent comments from US President Donald Trump, despite Facebook CEO Mark Zuckerberg recently stating that he believes the company’s policy direction is well thought out and on the right track. In light of the ongoing #BlackLivesMatter protests, and internal unrest over its approach, Zuckerberg has today announced that Facebook will review its policies as part of a broader effort to improve, and address concerns around racial inequality.

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Instagram Says Sites May Need Permission to Embed Photos

Site owners may need to get permission from Instagram users before embedding their posts on a web page, according to a company statement. Newsweek is currently being sued for copyright infringement by a photographer who’s Instagram post was embedded on their site without express permission. The decisions made in this case could have long lasting implications for site owners when it comes to using media uploaded to Instagram. Here’s more about the lawsuit, how it compares to a similar case from earlier this year, and the impact it could have for websites in years to come.

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TikTok Shares Case Study on How to Implement a Branded Hashtag Campaign

Are you looking to add TikTok into your digital marketing mix? Wondering how you can tap into the key trends of the platform to maximize your messaging? This week, TikTok has published a new case study which provides a basic overview of how to run one of the most successful promotional options on the platform – a branded hashtag challenge. Branded hashtag challenges are just as they sound – brands create a specific hashtag linked to a video challenge, which they can then use to expand their messaging by facilitating an interactive, engaging video response campaign. That’s not necessarily easy – you can’t just come up with any idea and expect TikTok users to follow along. But if you can come up with an interesting, engaging idea, which enables users to provide their own creative takes, it can definitely have significant reach and brand awareness benefits.

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Marketing

DuckDuckGo Questioned By Authorities Over Google Antitrust Investigation

DuckDuckGo has reportedly been in talks with the U.S. Justice Department regarding an investigation into Google’s alleged anti-competitive practices. In a report from Bloomberg, DuckDuckGo CEO Gabriel Weinberg reveals U.S. authorities are looking for ways to limit Google’s dominance in the search market. Weinberg spoke with authorities just a few weeks ago, who came prepared with detailed questions about Google.

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How to Choose the Right Agile Marketing Framework

“I often get asked which framework is better for agile marketing — Scrum or Kanban? The truth of the matter is every company and every team is a unique organism with differing needs and there’s no one-size-fits-all approach.”

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What Paris Can Teach Us About Experiential Marketing

A brand, too, can be a moveable feast via experiential marketing. Experiential marketing is the field of moment-making where objective, sensory design elements come together to create an experience. Paris, in particular, uses visual contrast to draw attention and, ultimately, leave a lasting impression. Before dissecting the experiential design of Paris, we must first understand the neuroscience of contrast and attention.

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