Social Media

Facebook is rolling out some new measures to assist businesses dealing with the impacts of the COVID-19 shutdowns, including more specific detail on its $100 million small business grant program, and new tools that will enable people to support local providers. First off, on grants – last month, Facebook announced a $100 million grants program with the aim of assisting 30,000 SMBs in 30 nations.

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Twitter has announced a new update for its Explore tab which will make all of the listed tweets in Explore more location-specific. That means that when you head to your Explore listing, all of the content – including Trends, ‘What’s Happening’ and the topic listings – will all be more aligned with the location that you choose.

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Marketing

A common complaint about Google Search Console (GSC) is that the data is “inaccurate” when compared to Google Analytics results. You know the situation. We’ve all done it. You try to line up traffic to landing pages from analytics with clicks from Google Search Console and the numbers are nowhere near close! Then you mumble something about “not provided” and send an instant message to a friend about the good old days when you could see keywords in your analytics. While it is a question of precision, it’s not a question of accuracy per se. That data disparity is actually by design.

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Google’s Mueller on Indexing of Hidden Tab Content

In a Google Office Hours hangout Google’s John Mueller corrected a lingering misperception about content hidden behind tags and accordions. Specifically, he busted the myth that Google weights or values content that’s hidden behind accordions and tabs.

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