Social Media

YouTube Replaces the ‘Trending’ Tab with New ‘Explore’ Tab on Mobile

YouTube is rolling out an update to its mobile app on iOS and Android which replaces one of its most frequently visited sections. As of today, the ‘Trending’ tab is being replaced with a more robust ‘Explore’ tab. “… with Explore, you not only have access to Trending videos, but also to destination pages for some popular content categories like Gaming, Music, Fashion & Beauty, Learning and more – all from one place.”

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Twitter Offers Advice for Brand Communications Amid Coronavirus Outbreak

With the coronavirus outbreak branching further across the globe, and causing widespread anxiety and disruption, it’s also added a new complication to consider in brand communications and messaging. It goes without saying here that the human impact, the real-world, immediate health concerns of the outbreak, are the biggest concern, but for those businesses looking to maintain their activity, in alignment with this shifting focus, there are some key considerations that you need to keep in mind. This week, Twitter has provided a list of key elements to factor into your messaging, in order to ensure that you’re providing helpful, beneficial information to your audience, while also working to navigate the rising disruption caused by the outbreak.

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Marketing

Snapchat Debuts Lens Web Builder to Create AR Campaigns in Minutes

Snapchat has announced a new ad product that gives advertisers an easier way to design and distribute AR-based ads. With the new ‘Lens Web Builder,’ you can create AR Lens campaigns directly within Snapchat’s Ads Manager. Snapchat said the Lens Web Builder was developed with three key values in mind: simplicity, speed, and budget. In addition to being free to use, the tool offers “hundreds” of templated Lens creatives so that users without 3D design experience can create immersive AR ads. Whereas before it might take weeks to build a single AR ad on the platform, the new Lens Web Builder can render your creative in minutes – shortening the lead time between development and campaign launch.

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Data Suggests There’s Still No Corporate Brand Bias in Google Results

Haven’t written for Search Engine Land in a while as I’ve been head down in-house, but in late December John Mueller asked on Twitter what the SEO community thinks of this Twitter comment that claims that the first two pages of Google’s search results are devoid of blogs and overoptimized and I wanted to take a few minutes to look at the data. You may have an opinion that yes, Google is clearly biased toward big brands, or no, Google is just trying to give the users what they’re looking for and no one’s looking for someone’s dumb blog. But we don’t need opinions here because this is a claim about what sites show up in search, and we have a lot of data on that from SEMRush and other sites that rank the web according to how much organic traffic they likely get.

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