Social Media

Instagram’s Testing the Capability to Restrict Multiple Accounts at Once

After first launching its ‘Restrict’ option to help users better manage their comment streams last October, Instagram is now testing a new process which would enable people to Restrict multiple users in one action, direct from their comments listing. As noted, Instagram’s Restrict mode provides another way to manage your post comments, and weed out offensive or unwelcome commenters from your stream. Once you’ve chosen to Restrict an account, comments on your posts from that profile will only be visible to them, while you’ll have the option to view each comment and approve, case-by-case, if you choose.

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Facebook Launches Messenger for macOS in Selected Markets

When Facebook first announced the app, it highlighted group calls as a key use case for the option: “People want to seamlessly message from any device, and sometimes they just want a little more space to share and connect with the people they care about most. So today we’re announcing a Messenger Desktop app. You can download the app on your desktop – both Windows and MacOS – and have group video calls, collaborate on projects or multi-task while chatting in Messenger.” That makes sense – but there are already various group video options on the market that are likely more aligned with these use cases than Messenger, which is more commonly used to connect with family and friends. For professional collaboration, you would assume Facebook Workplace would be where more of its users would look to interact, and Workplace already has a desktop video calling option built into its separate Workplace Chat app for Mac (and PC).

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Marketing

Google Says 70% of Sites Have Been Moved to Mobile-First Indexing

As Google prepares to move all sites over to mobile-first indexing, the company confirms 70% of sites have already made the shift. The remaining 30% will be moved to mobile-fist indexing by September at the latest, as Google says that’s when all sites will be officially switched over. Between now and September Google will continue to movie sites to mobile-first indexing as they become ready. A sure sign that your site has been moved to mobile-first indexing is an increase in Googlebot’s crawling, particularly from the mobile smartphone user-agent. You can also check in Search Console, where a site’s mobile-first indexing status is shown on the settings page as well as in the URL inspection tool.

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Google Ads Introduces New Reports, Removes & Combines Old Ones

Google Ads is rolling out a new set of attribution reports which are said to be simpler and more intuitive. Previously known as ‘search attribution’ reports, the new ones will simply be called ‘attribution’ reports. These reports are vital to tracking the success of Google Ads campaigns as they provide information about paths that lead to a conversion. Google Ads is combining some of the previous attribution reports and removing others.

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