Social Media

Facebook Adds New ‘Page Management History’ Tab in Page Tools

Pages have always been able to see who’s publishing content on their Page via the Activity Log, but this new addition provides visibility into actions taken by other admins. That could be handy for those looking to better understand specific actions, or just keep better tabs on such changes. The option is being rolled out to all Pages, so if you’re not seeing it yet, you will shortly.

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Twitter Provides a First Look at Coming Feature Which Will Enable Users to Limit Who Can Reply to Their Tweets

As part of a broader discussion about the rise of ephemeral messaging, and its potential for Twitter, Beykpour, noted that: “I’m very interested in exploring how we might give customers more control. Where ephemerality is just one of those dimensions, I think there are other dimensions that, while we can get excited and talk about ephemerality because there’s lots of other standards of how other apps do this, I think other dimensions, like control around who can see or control around who can participate, is really critical.”

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Marketing

Facebook Will Let Users Hide Ads Targeted Via Custom Audience Lists

Custom Audiences are often comprised of a company’s active and best customers. Not being able to show ads to a critical mass of those users could potentially hurt campaign performance. However, this kind of control could be a net positive for advertisers as well as users. When users have the ability to opt-out, marketers have greater incentive to think carefully about the relationships they have with the customers on their lists and the messaging they’re serving them.

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With Bing Pages, Brands Can Manage Their Profiles Across Microsoft Products, Including Bing Search

Bing Pages show in Bing search results similar to a knowledge panel and give brands one more way to manage their online presence. They can use it to aggregate their social media links, publish contact details as well as customize their Outlook profiles with images and content. Bing Page owners can also promote their social media posts for free. Promoted posts will appear in relevant search results for 24 hours and page owners can designate up to three categories as well as a geographic region to target their audiences.

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