Social Media

Twitter Will Set Up A New Team to Explore A Decentralized Social Media Network Model

It’s an ambitious remit for the bluesky team, and Dorsey acknowledges that it could take “many years” to develop a useable decentralized standard for social media communication. But by building an open community, which would be inclusive of companies, organizations, researchers and civil society leaders, “all who are thinking deeply about the consequences, positive and negative”, Dorsey believes that this could be a key initiative, which could advance the capability of social media as a connective medium.

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Instagram’s Working on a New ‘Poses’ Mode for Stories

The option would be the latest in the ever-growing list of Instagram Stories tools. Just this week, reports have suggested that Instagram is also now testing new ‘Layouts’ and ‘Shoutouts’ modes for Stories content, while even more tools are still in the works, and at varying stages of development. That makes sense – Instagram wants to maintain the momentum of Stories, and cater to demand – but with even more Stories tools, there’s also a risk that such options could eventually become generic through repeated use.

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Marketing

73% of Marketers Plan to Increase ABM Budgets in 2020

Account-based marketing tactics are set to account for a growing share of marketing budgets in 2020. Nearly three-quarters (73%) of marketers who are using account-based marketing (ABM) tactics plan to increase their ABM budgets in the coming year, according to a study by Information Technology Services Marketing Association (ITSMA) and the ABM Leadership Alliance. On average, the ABM-practicing marketers said they dedicated 29% of their budgets to ABM in 2019. The report, which surveyed 196 marketers from B2B technology and business services companies, found that 71% of the companies saw greater ROI within their ABM efforts compared to their traditional marketing initiatives.

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How to Dominate SERPS by Focusing on Topics Instead of Keywords

If you have been in SEO for any amount of time, you know that keywords have always played a large role in the discipline’s success metrics. That’s why it is so common to hear so many conversations around keywords and keyword research when talking to anyone about SEO. While I think that keywords are still important for measuring success for a site, I think updating that keyword-focused mindset to focusing on topics will yield better results.

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