Daily Minute Master Series – March 17, 2020.

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Social Media

TikTok Partners with World Health Organization on COVID-19 Information Program

With all social platforms looking at how they can help to keep their users informed with accurate, timely information about the COVID-19 pandemic, this week, TikTok has announced a new content partnership program with the World Health Organization (WHO), along with a live-stream from the WHO where users will be able to ask questions of experts.As per TikTok: “At TikTok we’re focused on supporting our users by providing accurate information and resources from public health officials, as well as continued support, encouragement, and uplifting videos that our community share with each other during this challenging time. To that end, we’ve partnered with the World Health Organization (WHO) to create an informational page on TikTok that provides trustworthy information, offers tips on staying safe and preventing the spread of the virus, and dispels myths around COVID-19.” 

For the full article click here 

Instagram’s Testing a New ‘Mirror’ Camera Mode for Stories

It could be another creative consideration for your Stories – and given the rapid pace of the rollout of new camera options and tools, it’s now easier than ever for all users to create standout, engaging visual content for your Stories frames. As a quick overview, in the first three months of 2020 alone, Instagram has: Launched an option to reply to Stories with a GIF. Begun testing of a new video trimming feature for Instagram Stories, Begun testing a new map sticker for Stories which would display your location on a world map, Added a new option which enables you to easily locate and re-share Stories which mention your profile, Added new ‘SloMo’, ‘Echo’ and ‘Duo’ alternate Boomerang modes With Stories usage on the rise, Instagram is keen to keep up the pace, and keep users engaged and active.  And while we may have fewer things to post Stories about amid the current COVID-19 lockdowns, they may still prove to be an essential social element – which will be increasingly missed the longer the social distancing restrictions carry on

For the full article click here

Marketing

Google Outlines Latest COVID-19 Tools on Google and YouTube, Including Changes to Content Reviews

Google has this week provided an update on the measures that it’s implementing in order to help users in a range of ways amid the COVID-19 pandemic.  First off, there’s Google’s new COVID-19 education website, which it’s developing in partnership with the Trump administration. “We’re partnering with the U.S. government in developing a website dedicated to COVID-19 education, prevention, and local resources nationwide. This includes best practices on prevention, links to authoritative information from the World Health Organization (WHO) and the Centers for Disease Control (CDC), and helpful tips and tools from Google for individuals, teachers and businesses. We’ll be rolling out an initial version of the website late Monday, March 16, and we’ll continue to enhance and update it with more resources on an ongoing basis.”

For the full article click here

Google to Show Which Local Businesses ‘Temporarily Closed’ in Search, Maps Amid Coronavirus Outbreak

Yesterday, Google CEO Sundar Pichai posted about all the things that Google is doing in response to the coronavirus outbreak. Among, them Google Search and Maps will show if a place or business is temporarily closed. This follows Google’s admonition a week ago to local businesses to update hours and other relevant information in Google My Business. Deploying Duplex to update store hours. “In the coming days, we’ll make it possible for businesses to easily mark themselves as ‘temporarily closed’ using Google My Business,” Pichai wrote. He also said that the company is using its AI assistant Duplex to contact businesses “to confirm their updated business hours, so we can reflect them accurately when people are looking on Search and Maps.”

For the full article click here

Daily Minute Master Series – March 16, 2020.

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Social Media

TikTok Continues to Gain Momentum, But Challenges Remain in Maximizing the App’s Growth

As per SensorTower: “TikTok was downloaded by close to 113 million App Store and Google Play users worldwide in February, making it the app’s best month ever for both installs and revenue according to Sensor Tower Store Intelligence estimates.” SensorTower further notes that TikTok was the most downloaded non-game app worldwide last month, outperforming both WhatsApp and Facebook. TikTok installs are up 96% year-over-year, with the COVID-19 outbreak seemingly fueling increased adoption as people look to keep themselves entertained while reducing their time spent in public.

For the full article click here 

Twitter Offers Advice for Brand Communications Amid Coronavirus Outbreak

It’s Facebook’s first major ad product focused on loyalty. Brands can reach customers who have already shopped with them to surface personalized information – like points or rewards – in a relatively frictionless way. In addition to targeting actively loyal members, brands can re-engage with past customers using dynamic, personalized ads and organic promotions as part of the program. It’s worth noting that a user must consent to Facebook’s data policy when linking an account – an action that might put some users on edge given Facebook’s reputation with data handling. Brands considering the program should revisit their own policies to ensure data passing through the platform complies with privacy regulations.

For the full article click here

Marketing

4 CTA Best Practices to Get More Clicks & Conversions

How many leads have you received this week? Based on the number of visitors to your landing page, how many leads should you have received this week? Your business spends time, resources and capital to attract users to your landing page. Spent is what it is and how you feel. Spent rather than invested. You look at your stats and see users do click the ads. However, when they get to your landing page they pull a Harry and Meghan and just leave unexpectedly and without a trace. No email for you to send a drip campaign to. No phone number for you to have a follow-up call. Fortunately, there is one simple fix that you can use to get more leads from the same amount of site visitors. It all involves thinking one step beyond the default settings.

For the full article click here

Google Makes Premium Version of Hangouts Meet Free as More People Work Remotely

This will no doubt assist businesses with holding large meetings online, giving company-wide presentations, and saving meetings for others to view at a later time. “… as more businesses adjust their work-from-home policies and adopt reduced travel plans in response to COVID-19, we’re helping to ensure that all globally distributed teams can still reliably meet face to face, even if employees are not in the same location.” These features are typically available only in the Enterprise edition of G Suite, as well as the G Suite Enterprise for Education. From now until July they will be available at no additional cost to all customers.

For the full article click here

Daily Minute Master Series – March 13, 2020.

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Social Media

YouTube Replaces the ‘Trending’ Tab with New ‘Explore’ Tab on Mobile

YouTube is rolling out an update to its mobile app on iOS and Android which replaces one of its most frequently visited sections. As of today, the ‘Trending’ tab is being replaced with a more robust ‘Explore’ tab. “… with Explore, you not only have access to Trending videos, but also to destination pages for some popular content categories like Gaming, Music, Fashion & Beauty, Learning and more – all from one place.”

For the full article click here 

Twitter Offers Advice for Brand Communications Amid Coronavirus Outbreak

With the coronavirus outbreak branching further across the globe, and causing widespread anxiety and disruption, it’s also added a new complication to consider in brand communications and messaging. It goes without saying here that the human impact, the real-world, immediate health concerns of the outbreak, are the biggest concern, but for those businesses looking to maintain their activity, in alignment with this shifting focus, there are some key considerations that you need to keep in mind. This week, Twitter has provided a list of key elements to factor into your messaging, in order to ensure that you’re providing helpful, beneficial information to your audience, while also working to navigate the rising disruption caused by the outbreak.

For the full article click here

Marketing

Snapchat Debuts Lens Web Builder to Create AR Campaigns in Minutes

Snapchat has announced a new ad product that gives advertisers an easier way to design and distribute AR-based ads. With the new ‘Lens Web Builder,’ you can create AR Lens campaigns directly within Snapchat’s Ads Manager. Snapchat said the Lens Web Builder was developed with three key values in mind: simplicity, speed, and budget. In addition to being free to use, the tool offers “hundreds” of templated Lens creatives so that users without 3D design experience can create immersive AR ads. Whereas before it might take weeks to build a single AR ad on the platform, the new Lens Web Builder can render your creative in minutes – shortening the lead time between development and campaign launch.

For the full article click here

Data Suggests There’s Still No Corporate Brand Bias in Google Results

Haven’t written for Search Engine Land in a while as I’ve been head down in-house, but in late December John Mueller asked on Twitter what the SEO community thinks of this Twitter comment that claims that the first two pages of Google’s search results are devoid of blogs and overoptimized and I wanted to take a few minutes to look at the data. You may have an opinion that yes, Google is clearly biased toward big brands, or no, Google is just trying to give the users what they’re looking for and no one’s looking for someone’s dumb blog. But we don’t need opinions here because this is a claim about what sites show up in search, and we have a lot of data on that from SEMRush and other sites that rank the web according to how much organic traffic they likely get.

For the full article click here

Daily Minute Master Series – March 12, 2020.

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Social Media

Instagram Is Testing a New Option to Re-Share Live Videos to IGTV

This could be a helpful way to boost your Instagram presence, and maximize your content. As reported by reverse engineering expert Jane Manchun Wong, Instagram is now testing an option which would enable you to share your Instagram live streams direct to IGTV as soon as the broadcast has ended. That could be an easy way to build your IGTV content library. IGTV, of course, hasn’t taken off the way Instagram would have initially hoped, but more recent announcements like monetization options for the platform could give it a significant boost. IGTV could still become a significant consideration – and if you can tap into that growth in a simple way, and maximize the value of your content, then why wouldn’t you tap the switch and save your Instagram Live broadcasts.

For the full article click here 

Facebook Launches New Community Accelerator Program to Help Leaders Utilize Facebook’s Tools

As per Facebook: “Today, we’re announcing the Community Accelerator, a six-month program for community leaders providing training, mentorship and funding to help them grow their communities. Selected community leaders will spend three months learning from experts, coaches and a customized curriculum to create a plan to grow their community and meet their goals. They’ll spend the next three months iterating and executing on their plan with funding and continued support from their network and a dedicated team provided through the program. Up to $3 million in total will be awarded to up to 80 program participants.”

For the full article click here

Marketing

Google Signals Stricter Enforcement of GMB Image Guidelines

In early February, many local SEOs reported Google Posts with images were being rejected. The initial speculation was that Google was more strictly enforcing its guidelines, which prohibit stock photography among other things. However, Google subsequently clarified that the problem with Posts was really a bug, which was quickly fixed. SEOs will need to understand and follow the image and video guidelines in order to avoid rejection of their content. Portions of the guidelines are ambiguous, which will create some challenges. But this is arguably the most important provision: “Screenshots, stock photos, GIFs, other manually created imagery or imagery taken by other parties should not be uploaded. To be relevant, photos or videos must be taken by users at the location in question. If the primary subject of the content is irrelevant to the location, it may be removed.”

For the full article click here

Reddit Launches a Twitter-Like Ad Unit: Trending Takeovers

Reddit is launching a new ad unit which is familiar to anyone who’s seen Twitter’s takeover ads in the ‘trending’ section. The aptly-named Trending Takeover ad offers brands the opportunity to be prominently displayed in Reddit’s ‘Popular’ feed. Reddit says its Search tab and Popular feed are the two most commonly visited sections: “Reddit is home to more than 430 million monthly active users engaging deeply within 100,000+ interest-based communities — one-third of whom visit Reddit’s Popular feed every day.” Like Twitter’s takeover ads, a Trending Takeover has a maximum campaign life of 24 hours. Placements include the second slot of the Trending Today module on Reddit’s Popular feed, as well as the second slot of the Trending Today drop-down in Reddit’s Search tab. Clicking on a Trending Takeover ad will bring users to a landing page featuring conversations, posts, and communities relating to handpicked advertiser keywords.

For the full article click here

Daily Minute Master Series – March 11, 2020.

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Social Media

Facebook Launches New Community Accelerator Program to Help Leaders Utilize Facebook’s Tools

And this week, Facebook’s launched another initiative to further boost on-platform group activity, with a new “Community Accelerator” program which will provide support and training for community leaders to help them maximize their use of Facebook’s tools to facilitate growth.  As per Facebook: “Today, we’re announcing the Community Accelerator, a six-month program for community leaders providing training, mentorship and funding to help them grow their communities. Selected community leaders will spend three months learning from experts, coaches and a customized curriculum to create a plan to grow their community and meet their goals. They’ll spend the next three months iterating and executing on their plan with funding and continued support from their network and a dedicated team provided through the program. Up to $3 million in total will be awarded to up to 80 program participants.”

For the full article click here 

New Report Looks at Social Platform Performance Benchmarks by Industry

When analyzing your social media performance metrics, you need a level of context to make sense of the numbers and ascertain where you can improve and what’s already working. Comparing the data against your own past stats is the best way to do this, and ensure that you’re aligning with your broader business goals, but it can also be helpful to benchmark your performance against others in your industry, providing further insight into where you’re at, and what you should expect. That’s where this report comes in. This week, RivalIQ has released the latest version of its annual Social Media Industry Benchmark Report, for which they’ve gathered data on the social platform performance of more than 2,000 brands, incorporating some 5 million posts, tweets and updates.

For the full article click here

Marketing

Most Site Content (69%) Not Seen By Customers and Prospects, Study Finds

A new benchmarking report (registration req’d) from Contentsquare contains a number of valuable metrics and datapoints, and one that is especially striking. On average, the report finds, 69% of all web content is not seen by consumers. The report is based on an analysis of “12 months of Contentsquare data from 400 global websites in 9 different verticals.” Across the nine verticals studied, earned or “free” traffic represents 65% of all site visits. The report attributes this to “brand familiarity, repeat visits for regular purchases, and good brand awareness.” Financial services had the most organic or free traffic (80%), while travel saw the most paid visits (49%). Within travel there are probably some sites that see much more direct traffic, while others need to rely more heavily on ads. For comparison, a 2019 study from BrightEdge found that 53% of site visits were driven by organic search. However, Contentsquare was looking at all sources of traffic, not simply search.

For the full article click here

Google Ads Expands Portfolio Bid Strategies With More Options

Google Ads is rolling out new options for portfolio bid strategies, making them compatible with more types of smart bidding. A Portfolio bid strategy can help advertisers optimize performance across multiple campaigns. It’s an automated, goal-driven bid strategy that groups together multiple campaigns, ad groups, and keywords. Up until today, portfolio bid strategies have been available for Target CPA, Target ROAS, Maximize clicks, and Target impression share. Now, making it even easier to use Smart Bidding with search campaigns, portfolios are available to use with Maximize conversions and Maximize conversion value.

For the full article click here

Daily Minute Master Series – March 10, 2020.

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Social Media

Facebook’s Testing a New Option to Cross-Post Facebook Stories to Instagram

While you’ve been able to cross-post your Instagram Story to Facebook for some time, you haven’t had the option to do the opposite, and post your Facebook Story direct to Insta. That could be about to change, with Facebook now testing a new option to share your Facebook Story to Instagram in your send settings, which could make it easier to maintain activity on both platforms, and expand your stories’ reach. The option could make it easier to share Stories content quickly, but cross-posting should also be done cautiously, with results sometimes varying from platform to platform. Your frames may not look the same on both apps, and polls and similar tools will have different formats.

For the full article click here 

How Marketers Can Utilize Instagram’s Branded Content Tool to Boost Their Influencer Marketing Results

Brands are dedicating more of their marketing dollars to influencers every year – in fact, in a recent survey, 57% of businesses said that they were planning to increase their influencer relations budgets in 2020. And the upward trend is more than bandwagon jumping – influencer campaigns are generating results. Some 80% of the marketers we surveyed said that influencer-generated assets performed the same or better than their own branded content, while 61% of 18- to 34-year-olds have, at some point, been swayed in their decision-making by digital influencers. But brands still want more. They want to know that they’re reaching the right people, they want to test which pieces of content are generating the most engagment. And, of course, they want to see optimal return on their investment, and have the ability to measure business results consistently.

For the full article click here

Marketing

Google to Review Photos & Videos Uploaded to Google My Business

Google has made an adjustment to the photo and video content policy for Google My Business listings. Going forward, photos and videos will be reviewed before being published. Given that a mandatory review was not in place before, you can likely expect some delay with photos and videos showing up on a GMB profile after being uploaded. Google did not state whether photos and videos will be automatically reviewed by AI, or if content will pass through a team of human reviewers. A human review process could lead to a longer delay in content being published. However, human reviewers may catch things that machines can’t.

For the full article click here

Reddit’s New ‘Trending Takeover’ Ad Unit Lets Brands Appear on Top of Popular Feed, Search Tab

Advertisers can use the Trending Takeover format as a way to drive high visibility and build top-of-funnel awareness right to the top-trending topics and issues. “With millions of searches taking place every day and over one-third of users coming to Reddit’s Popular feed daily, brands can now be part of where cultural trends are born online — Reddit,” said Shariq Rizvi, Vice President of Ads Product and Engineering at Reddit. “For Reddit, a large focus for 2020 is about maximizing new and premium opportunities for brands to authentically engage with Reddit users.” Reddit’s ad offering has been slow to match up to the more robust capabilities of other social platforms, but the new Trending Takeover unit is evidence that Reddit is placing a higher priority on connecting brands with audiences.

For the full article click here

Daily Minute Master Series – March 9, 2020.

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Social Media

Twitter Lists as Alternate Feeds Option Is Now Available on Android Devices

This week Twitter brought the option to pin Twitter lists, and access them as swipeable, alternative feeds, to Android devices, providing another way to view your list streams. Twitter first launched the option on iOS last September, giving users another way to view tweet content, and easier access to their lists.  As with the iOS version, Android users will now be able to pin up to five selected lists from their ‘Lists’ settings and have them appear as swipeable feeds from the home timeline. You can see where you are within your streams via the grey markers below the title of each. The option gives users more ways to access specific discussions on the platform, which can make it a more engaging, interactive experience.

For the full article click here 

Facebook Dark Mode is Getting Closer

The arrival of dark mode for WhatsApp earlier this week also served as a reminder that Facebook’s flagship app still doesn’t have its own dark mode option, despite various elements of it being spotted in testing over the last year. Indeed, back in August, serial tipster Jane Manchun Wongreported that Facebook’s dark mode was in development, and posted a screenshot of the option in testing. At the time, various other Twitter users and tipsters also shared their own examples of Facebook’s dark mode in testing, but since then, we’ve not seen any significant updates. Until now. This week, Wong has posted some new images of Facebook’s coming dark mode, which, as Wong notes, is now looking a lot better than its initial prototype.

For the full article click here

Marketing

Majority of Consumers Want Standards and Tougher Action Against Review Fraud

Consumers are calling for protection from fake reviews. That’s one of the key findings from a new survey from Bazaarvoice. The company polled roughly 10,000 consumers in the U.S., U.K., France, Germany and Australia and discovered that 72% of consumers want retailers to take stronger action and create standards to prevent deceptive or fraudulent reviews. The majority in the survey wanted only verified purchasers to be able to post reviews. They also asked for product testing and daily review of user-generated content to “weed out fake reviews.”

For the full article click here

Coronavirus Creating Disruption, Uncertainty for Digital Marketing Ecosystem

The news cycle has been dominated by discussion and speculation about the coronavirus or COVID-19. That’s also true in the tech press, as major industry events cancel and companies such as Apple, Facebook and Uber say revenues will likely take a hit because of supply chain issues or declining consumer demand. Online publishers have indicated that COVID-19 is starting to impact ad revenues. In particular, the NY Times made a filing in which it said (via Axios) that ad revenue would be down about 10% this quarter. The company attributed that to “uncertainty and anxiety about the virus.” Analysts said they expect to see Facebook’s ad business take a hit in the near-term (it would follow Google’s could as well). Indeed, uncertainty and fear are having a real-world impact. That in turn is affecting the digital ecosystem. How that will play out in the short and longer-term is a question we put to a range of digital marketers. Their responses are diverse but share some themes: the cancellation of conferences, how e-commerce may benefit, the impact on the supply chain and logistics, working remotely and how specific verticals will suffer more than others.

For the full article click here

Daily Minute Master Series – March 6, 2020.

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Social Media

Instagram’s Testing the Capability to Restrict Multiple Accounts at Once

After first launching its ‘Restrict’ option to help users better manage their comment streams last October, Instagram is now testing a new process which would enable people to Restrict multiple users in one action, direct from their comments listing. As noted, Instagram’s Restrict mode provides another way to manage your post comments, and weed out offensive or unwelcome commenters from your stream. Once you’ve chosen to Restrict an account, comments on your posts from that profile will only be visible to them, while you’ll have the option to view each comment and approve, case-by-case, if you choose.

For the full article click here 

Facebook Launches Messenger for macOS in Selected Markets

When Facebook first announced the app, it highlighted group calls as a key use case for the option: “People want to seamlessly message from any device, and sometimes they just want a little more space to share and connect with the people they care about most. So today we’re announcing a Messenger Desktop app. You can download the app on your desktop – both Windows and MacOS – and have group video calls, collaborate on projects or multi-task while chatting in Messenger.” That makes sense – but there are already various group video options on the market that are likely more aligned with these use cases than Messenger, which is more commonly used to connect with family and friends. For professional collaboration, you would assume Facebook Workplace would be where more of its users would look to interact, and Workplace already has a desktop video calling option built into its separate Workplace Chat app for Mac (and PC).

For the full article click here

Marketing

Google Says 70% of Sites Have Been Moved to Mobile-First Indexing

As Google prepares to move all sites over to mobile-first indexing, the company confirms 70% of sites have already made the shift. The remaining 30% will be moved to mobile-fist indexing by September at the latest, as Google says that’s when all sites will be officially switched over. Between now and September Google will continue to movie sites to mobile-first indexing as they become ready. A sure sign that your site has been moved to mobile-first indexing is an increase in Googlebot’s crawling, particularly from the mobile smartphone user-agent. You can also check in Search Console, where a site’s mobile-first indexing status is shown on the settings page as well as in the URL inspection tool.

For the full article click here

Google Ads Introduces New Reports, Removes & Combines Old Ones

Google Ads is rolling out a new set of attribution reports which are said to be simpler and more intuitive. Previously known as ‘search attribution’ reports, the new ones will simply be called ‘attribution’ reports. These reports are vital to tracking the success of Google Ads campaigns as they provide information about paths that lead to a conversion. Google Ads is combining some of the previous attribution reports and removing others.

For the full article click here

Daily Minute Master Series – March 4, 2020.

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Social Media

Instagram’s Testing a New Video Response Option for IGTV

Instagram looks to be trying to add in a TikTok-style video response option for IGTV, with a new ‘Video Reactions’ option in testing that would enable IGTV creators to allow viewers to respond to their content with videos of their own. As you can see in this example, posted by reverse engineering expert Jane Manchun Wong, there’s a new ‘Video Reactions’ option built into the IGTV upload process, which, when active, would enable viewers to reply with their own video response.That, as noted, sounds similar to TikTok’s video Reactions option, which overlays a video response over the original video post, providing another way to engage with clips.

For the full article click here 

YouTube Analytics Now Lets Creators Compare Metrics Side-by-Side

The deep dive section lets creators compare performance changes over time. Until now, creators have only been able to compare the performance of one metric at a time. Now, creators can compare multiple metrics side-by-side in the same graph. This is useful for spotting correlations between metrics, and analyzing how one metric moves another.

For the full article click here

Marketing

Google Ads Mobile App Updated with New Features and Dark Mode

Google is updating its Google Ads mobile app with new optimization score features and a new dark mode option. The account overview screen will now display account and campaign-level optimization scores as well as their corresponding performance improvement recommendations. Google notes campaigns that have recommendations with the highest potential impact are listed first. This makes it easier for users to prioritize the most critical recommendations.

For the full article click here

Fake and Inaccurate Reviews Driving Billions in ‘Wasted’ Consumer Spending

Roughly 90% of adult internet users rely on reviews, but with growing awareness of fraud and manipulation. American consumers said they wasted $125, on average, in 2019 due to inaccurate reviews, a new report finds. If we extrapolate that across the adult population, as much as $25 billion in U.S. consumer spending has been wasted due to inaccurate (or fake) online reviews. The report portrays a kind of dissonance or ambivalence among consumers, who continue to rely very heavily on reviews but are also increasingly wary of their authenticity or credibility.

For the full article click here

Daily Minute Master Series – March 3, 2020.

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Social Media

TikTok Adds New Analytics Element to Creator Marketplace

If you’re using TikTok for marketing, then this will be welcome news. This week, TikTok is rolling out some new analytics tools in its Creator Marketplace app, including real-time insights into influencer campaign views, engagement rates, engaged audience demographics and more. Creator Marketplace is TikTok’s native influencer marketing solution, enabling brands to locate relevant TikTok users for partnerships based on focus topics, location and reach. But not everyone has access to Creator Marketplace as yet. TikTok says that it is currently using an “exclusively invitation-based experience system” for the tool, so you may not be able to use it. Brands can apply via the main website, or contact TikTok for a prioritized invitation via the Help Center. If/when you do have access, you can use the Creator Marketplace to hone in on the right influencers for your campaigns, with a profile for each listed creator including key performance metrics, examples of their TikTok content and more.

For the full article click here 

Facebook is Rolling Out a Faster and Simpler Version of Messenger

An update to Facebook Messenger said to be “faster, smaller, and simpler” is rolling out to users over the coming weeks. Facebook detailed the under-the-hood improvements coming to Messenger, which will allow the app to load twice as fast at a quarter of its original size. Messenger’s core code has been reduced by 84% — going from more than 1.7 million lines of code to 360,000. In addition, Messenger’s features have been rebuilt to fit this new, simplified infrastructure. Facebook notes that, as a result of reducing the size of the app, some features in Messenger will be temporarily unavailable when the redesign rolls out.

For the full article click here

Marketing

Google Tightens FAQ Markup Guidelines, Disallows Repetition of Questions and Answers

Google has updated its content guidelines for the FAQ schema that says you can no longer markup the same question and answer with FAQ schema if that question and answer is in multiple pages on your site. Google said just mark it up on one of those FAQ pages, but not more than one. The updated guidelines added this line “If you have FAQ content that is repetitive on your site (meaning, the same question and answer appear on multiple pages on your site), mark up only one instance of that FAQ for your entire site.”

For the full article click here

Amazon Sponsored Product Ads Are Rising in Price, New Report Says

Prices for Sponsored Product ads, Amazon’s most popular ad product, are continuing to go up according to a new report. The report from eMarketer contains data from multiple firms that manage clients who buy Amazon ads. Merkle reports that, among its clients in North America that have been spending on Amazon for at least a year, Q4 2019 spending on Sponsored Product ads was up 63%. Data from Tinuiti shows that spending on Amazon sponsored product ads was up 30% among its clients during the same time period. The clients of Pacvue have seen similar increases as well. The three companies – Merkle, Tinuiti, and Pacvue – reported 12% to 16% increases in the cost-per-click of Sponsored Product ads.

For the full article click here

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